New! Product UnPlacement!

Product placement is big business in America, as this helpful primer from MediaPost indicates:

Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and its own awards competition and Top 10 lists.

But while products all across the consumer spectrum are fighting (and paying) to get into entertainment programming, some actually want out . . .


Read the rest at Sneak Adtack.


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1 Response to New! Product UnPlacement!

  1. Laurence Glavin says:

    Never mind products. I wonder if the producers of the “Naked Gun” movies ever considered re-shooting or editing out scenes including O. J. Simpson. The character he played in those movies never appeared in the TV show “Police Squad”, which was the basis of the Naked Gun” movies. What WAS excised from the TV show were the scenes in the crime lab, modeled on Don Herbert’s “Watch Mr. Wizard”.

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