Tag Archives: Jack Marshall

The Native Advertisers Are Restless

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading

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NYT = Now You Travel (Instead of Reading)

Interesting piece by Suzanne Vranica and Jack Marshall in the Wall Street Journal the other day about newspapers chasing alternative revenue sources in the face of knee-buckling advertising losses. Plummeting Newspaper Ad Revenue Sparks New Wave of Changes With global newspaper … Continue reading

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