- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: Jack Marshall
The Native Advertisers Are Restless
Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading
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Tagged Campaign Outsider, Contently, CUNY, Jack Marshall, Joe Lazauskas, Joe Mandese, Lukas I. Alpert, MediaDailyNews, MediaPost, NiemanLab, Radius Global Market Research, second-wave stealth marketing, Sneak 2.0, Sneak ADtack, Tow-Knight Center, Wall Street Journal
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NYT = Now You Travel (Instead of Reading)
Interesting piece by Suzanne Vranica and Jack Marshall in the Wall Street Journal the other day about newspapers chasing alternative revenue sources in the face of knee-buckling advertising losses. Plummeting Newspaper Ad Revenue Sparks New Wave of Changes With global newspaper … Continue reading