(With apologies to Herman Melville)
Whenever the hardworking staff finds itself growing grim about the mouth; whenever it is a damp, drizzly November in our soul; whenever we find ourselves involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral we meet . . . then, we account it high time to get to see what’s happening in the ad world as soon as we can. This is our substitute for pistol and ball.
Except . . . advertising is no escape from anything these days.
Exhibit A: We sought refuge from political news at MediaPost, but found this.
As you can see, the Cheeto-in-Chief slightly edges out the Bible thumpers but totally blowtorches the news media (not to mention the U.S. government, of which he is [quick Google search] comb-over head).
Exhibit B: Advertisers feel the same way we do, as New York Times reporter Tiffany Hsu reports.
With impeachment in the news and the 2020 campaign inspiring nasty hashtags on social media, it has become routine for companies to reject pitches for ads that even touch on politics. They have also asked that their ads be placed far from candidates’ campaign spots.
“It’s like McCarthyism — people are too frickin’ scared to say anything,” said Gaston Legorburu, a longtime advertising executive who founded the agency Glue IQ. “I’ve seen briefs where on Page 1 they’re telling you to, by all means, stay away from anything that is political.”
Given that campaign spending could top $10 billion this election cycle, bringing up the rear of funerals looks downright appealing right about now.