Now it’s the hardtracking staff’s turn.
WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive — and longform content is an area that the company is especially interested in. That could include native ads.
“All the stuff that’s done really well on mobile has been incredibly short form and easily scannable,” Mullenweg told AllThingsD’s Kara Swisher. “I think there’s a space … to sit down and read something longer than a couple of seconds. Rather than the coffee line experience, what’s the sitting-down-in-the-back experience? We’re going to keep experimenting.”
Really scary statement . . .
Read the rest at Sneak Adtack.