The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth.

Now it’s the hardtracking staff’s turn.

From paidContent:

Where WordPress is headed: Longform content, curation and maybe even native ads

WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive — and longform content is an area that the company is especially interested in. That could include native ads.

“All the stuff that’s done really well on mobile has been incredibly short form and easily scannable,” Mullenweg told AllThingsD’s Kara Swisher. “I think there’s a space … to sit down and read something longer than a couple of seconds. Rather than the coffee line experience, what’s the sitting-down-in-the-back experience? We’re going to keep experimenting.”

Really scary statement . . .

Read the rest at Sneak Adtack.