-
Click to subscribe to RSS
Tag Archives: native advertising
Mixed Reviews For CNET Reviews ‘Reborn As Ads’
As the hardtracking has endlessly noted, Web publishers are on native advertising like Brown on Williamson. Example Umpteen (via Digiday): The Newest in Native: Editorial Reviews Reborn as Ads This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. … Continue reading
Posted in Uncategorized
Tagged CNet, CNET Replay, Digiday, Galaxy S4, Jessica Dolcourt, native advertising, Samsung, Sneak ADtack
Leave a comment
Wired Magazine Also Journo-Listing To The Native Ad Side
As the hardtracking has previously noted, web publishers are increasingly employing journalists to create ads in sheep’s clothing, also known as native advertising. Now add Wired Magazine to the ranks of rank sell-outs. From Adweek (tip o’ the pixel to Taylor Wray) . … Continue reading
Posted in Uncategorized
Tagged Adweek, Amplifi, Cisco, Conde Nast, Fiat, HuffPost Partner Studio, journo-listing, Marriott, native advertising, Onion Labs, Sneak ADtack, Taylor Wray, Wired Magazine
2 Comments
Websites Draft Editorial Staffs To Craft Native Advertising
Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading
Posted in Uncategorized
Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi
3 Comments
The Sneak in Review: Sponsored Content Ads ‘n’ Ends
Once around the park, James, and don’t spare the horses. The ‘Dawn’ of a New Documentary Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is … Continue reading
State Of The Cuisinart Marketing: BuzzFeed Hits Purée
Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading
Google’s Newest Search Results: Sponsored Content
From our State-of-the-Cuisinart Marketing desk The Googletron will not be pwned! From Search Engine Land: As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently … Continue reading
Here’s How You Handle Sponsored Content
The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading
Campaign Outsider 