Two Views Of The Washington Post’s Sponsored Views

The Washington Post has gone native (advertising).

From the Wall Street Journal:

Washington Post Opens Online Opinion Pages to Sponsored Content

The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages to respond to the paper’s editorials, in the latest example of a mainstream publisher offering so-called sponsored content.

The Post’s launch of “Sponsored Views” comes as marketers are increasingly turning to self-created articles and videos, rather than traditional advertising spots, in order to pitch their products and viewpoints. 

Representative sample from the online tail end of a recent Post editorial headlined “Cyberattacks call for legislation and open debate.”

 

The website paidContent says the Post’s move is actually pretty smart . . .

Read the rest at Sneak Adtack.

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