The Washington Post has gone native (advertising).
From the Wall Street Journal:
Washington Post Opens Online Opinion Pages to Sponsored Content
The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages to respond to the paper’s editorials, in the latest example of a mainstream publisher offering so-called sponsored content.
The Post’s launch of “Sponsored Views” comes as marketers are increasingly turning to self-created articles and videos, rather than traditional advertising spots, in order to pitch their products and viewpoints.
Representative sample from the online tail end of a recent Post editorial headlined “Cyberattacks call for legislation and open debate.”
The website paidContent says the Post’s move is actually pretty smart . . .
Read the rest at Sneak Adtack.