Tag Archives: Apple

Nike Just Trumps It in Star-Studded ‘Equality’ Campaign

Posted on February 13, 2017 by Campaign Outsider

Unlike many other marketers, Nike has a long history of addressing social issues, often in its own interests, but sometimes for the right reasons. Now comes this four-page spread in Sunday’s New York Times sports section. First page: Followed by this: … Continue reading →

Posted in Uncategorized | Tagged Apple, Donald J. Trump, Equality, immigration orders, Kevin Durant, LeBron James, New York Times, Nike, refugees, Serena Williams, Starbucks | Leave a comment

Slowest Loading News Site? Boston.com(atose)

Posted on October 3, 2015 by Campaign Outsider

Ad blockheads are all the rage in tech news these days in the wake of Apple’s introduction of ad blockers for its mobile devices. And now you can add New York Times Tech Fix guy Brian X. Chen to the roll call. Testing … Continue reading →

Posted in Uncategorized | Tagged ad blockers, Ad blockheads, Apple, boston.com, Boston.com(atose), Brian X. Chen, iPhone, New York Times, pause that redresses, Tech Fix, top 50 news websites | 2 Comments

Stupor Bowl: Adstravaganza Now Analyzed to Death

Posted on January 24, 2014 by Campaign Outsider

Back in the day – say, 1984 – Super Bowl ads were an excellent surprise. That classic Apple commercial launched the Golden Age of Adstravaganzas, with the spots reaching for new levels of creativity and impact. And surprise. … Continue reading →

Posted in Uncategorized | Tagged 1984, Anheuser-Busch, Apple, Arnold Schwarzenegger, Blab, Brand Keys, Bud Light, Communicus, David Beckham, H&M, New York Times, Stuart Elliott, Super Bowl, Super Bowl Adstravaganza, Super Bowl Engagement Survey, USA Today Ad Meter, Volkswagen | Leave a comment

Ask Dr. Ads: How Pretentious Is This iPad Air Spot?

Posted on January 22, 2014 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I was just sitting there on Sunday watching the New England Patriots get shredded by the Denver Broncos when this iPad Air spot popped up: … Continue reading →

Posted in Uncategorized | Tagged AFC Championship, Apple, Ask Dr. Ads, Dead Poets Society, Denver Broncos, iPad Air, John Keating, New England Patriots, NFL, Robin Williams, Upper West Side, Walt Whitman, ZDNet | Leave a comment

Ask Dr. Ads: What’s Up With The ‘Reform Government Surveillance’ Ad?

Posted on December 10, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I don’t read the New York Times much (I’m a Washington Post kind of guy), but I happened upon Monday’s edition and here’s … Continue reading →

Posted in Uncategorized | Tagged Acting Surgeon General, Amazon, AOL, Apple, Ask Dr. Ads, Boris D. Lushniak, Facebook, Google, Internet, Jeff Bezos, LinkedIn, Microsoft, Mom 'n' Pop-Up site, Murderers' Row, New York Times, Pres. Obama, Reform Government Surveillance, Silicon Valley, Twitter, Washington Post, Yahoo | Leave a comment

Ask Dr. Ads: What’s Up With BlackBerry’s ‘Department of Defense’ Ads

Posted on December 5, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I’m reading the New York Times the other day and what do I see but this full-page ad: Wait – BlackBerry? Gold … Continue reading →

Posted in Uncategorized | Tagged Apple, Ask Dr. Ads, BGR, BlackBerry, Chuck Hagel, CrackBerry, Fox Business, John Chen, Kantar Wordpanel ComTech, national security, New York Times, Samsung, US Department of Defense | 4 Comments

Ask Dr. Ads: What’s Up With The New Apple Ads?

Posted on July 1, 2013 by Campaign Outsider

Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, Apple has always run breakthrough ads promoting its breakthrough products. But we think its latest campaign is kind of . . . meh. What … Continue reading →

Posted in Uncategorized | Tagged 1984 ad, Apple, Ask Dr. Ads, Designed by Apple in California, Kevin Costner, Mac and PC, Our Signature, Super Bowl, Super Bowl Adstravaganza, Third World manufacturing | Leave a comment

Data-Mining Kids: Internet Players Are Agile, Mobile, And Hostile

Posted on December 12, 2012 by Campaign Outsider

That’s what legendary Texas Longhorns coach Darrell Royal said he wanted hisplayers to be – except he pronounced it a-gile, mo-bile, and hos-tile. But that’s what the Federal Trade Commission does not want current kids’ app developers to be in tracking them on tablets and … Continue reading →

Posted in Uncategorized | Tagged Amazon, Apple, FTC, Google, lobby, mobile apps, PBS NewsHour, Sneak ADtack, tracking, Waldorf-Astoria, Wall Street Journal | Leave a comment

Tin Pan Valley

Posted on June 14, 2012 by Campaign Outsider

This is just cool. From the Wall Street Journal’s The Game column: Tin Pan Valley: The Coming Shakeout for App Makers Like the Early Music Industry, Today’s Apps Are ‘Made’ By Marketing, Sales They were 20-somethings emboldened by new technology. … Continue reading →

Posted in Uncategorized | Tagged Angry Birds, Apple, Irving Berlin, Tin Pan Alley, Tin Pan Valley, Wall Street Journal. The Game | 2 Comments

Just Don’t “Duets”

Posted on May 13, 2012 by Campaign Outsider

The new ABC show Duets is currently running this promo, a takeoff on Apple’s classic 1984 spot: If that’s any indication of the show’s quality, the hardworking staff predicts it’ll go over like the metric system. Originally posted on the Newer! Improveder! … Continue reading →

Posted in Uncategorized | Tagged 1984, ABC, Apple, Duets, go over like the metric system, Sneak ADtack | Leave a comment