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Tag Archives: Sneak ADtack
Confessions of a Journo-Sneak
As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading
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Tagged "Confessions", Digiday, FishbowlNY, native advertising, Sneak ADtack, The Daily Beast
2 Comments
Time Inc. Writers: Be Advertiser Friendly – Or Else!
The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading
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Tagged Anthony Napoli, CEO Joe Ripp, Gawker, Henry Luce, Italian fascism, Newspaper Guild, Sneak ADtack, Sports Illustrated, Time Inc.
4 Comments
Time Inc.’s Norman Pearlstine Is Two-Timing His Readers
From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading
Even Stealth Marketers Don’t Trust Native Ads
The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading
Time Says Magazine Editors On Its Side
From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading
Stealth Marketing Triple Crown: Win, Place(ment), and Show
As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading
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Tagged 24: Live Another Day, Advertising Age, Affirmed, American Idol, AT&T, Belmont Stakes, Ben Silverman, branded entertainment, California Chrome, Dunder Mifflin, Electus, Falling Water, Fox, Frank Lloyd Wright, GM, Harley-Davidson, Internet Week, Jack Bauer Project, Jill Abramson, Madison & Vine, Mark-Hans Richer, Meredith Kopit Levien, Mitch Kanner, native advertising, NBC Entertainment, New York Times, OMMA Native, Oprah Winfrey Show, Pontiac, Scott Donaton, Sneak ADtack, Staples, The Office, Top 10 Product Placements of the Last 10 Years, Triple Crown, Two Degrees Ventures
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Did Native Advertising Croak NYT Executive Editor Jill Abramson?
The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading
Chrysler Drives Stealth Marketing ’24’/7
Jack is back! Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading
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Tagged #24LAD, 24: Live Another Day, Air and Space Museum, Andy Love, Chrysler 200, Fox, Intrepid, Jack Bauer, Kiefer Sutherland, MediaPost, Sneak ADtack
1 Comment
Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers
The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading
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Tagged Boston Globe, Dan Shaughnessy, Dodgers public relations director, dodgers.com, Inside Tucson Business, Ira Stoll, Jim Romenesko, Joe Jareck, John Henry, Los Angeles Dodgers, Margaret Sullivan, Mark Evans, New York Times, Sabrina Tavernise, Smarter Times, Sneak ADtack
3 Comments
Publishers, Rejoice! New Study Says Native Ads Are Good for You!
For all those folks who believe people have a right to know when they’re being advertised to (and by all those folks, of course, we mean the hardtracking staff), this will come as unwelcome news. From Caroline O’Donovan’s piece at … Continue reading
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