Tag Archives: Sneak ADtack

Two Views Of The Washington Post’s Sponsored Views

Posted on June 14, 2013 by Campaign Outsider

The Washington Post has gone native (advertising). From the Wall Street Journal: Washington Post Opens Online Opinion Pages to Sponsored Content The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages … Continue reading →

Posted in Uncategorized | Tagged 10000 Words, Buzzfeed, CTIA, MediaBistro, native advertising, paidContent, Sneak ADtack, sponsored views, Vice Media, Wall Street Journal, Washington Post | Leave a comment

How Sneak Adtack Scooped The New York Times On Celebrity Stealth Marketing

Posted on June 11, 2013 by Campaign Outsider

The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?” he said … Continue reading →

Posted in Uncategorized | Tagged Ashton Kutcher, Bill Cosby, Boston Herald, CBS, Chegg, Disruptions, Flipboard, Foursquare, Maria Menounos, Marshalls, Miley Cyrus, New York Times, Nick Bilton, Nike, Sneak ADtack, Texas Instruments, Two and a Half Men | Leave a comment

On Native Advertising, BuzzFeed Schools While Google Scolds

Posted on June 7, 2013 by Campaign Outsider

Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Bloomberg, Buzzfeed, Captain Morgan, ComScore, Facebook, FishbowlNY, Google, Hearst, Hearst Magazines, Jaguar, Jon Steinberg, Jonah Peretti, New York Times, Sneak ADtack, Social Storytelling Creator Program | Leave a comment

WNET’s UnReality Ad Campaign

Posted on May 28, 2013 by Campaign Outsider

The hardtracking staff has no problem with this new ad campaign for New York PBS station WNET. We just think it’s an interesting misdirection play. From the New York Times: An Ad Campaign at WNET Uses Reality TV as a Punchline … Continue reading →

Posted in Uncategorized | Tagged @KnitterDaisy, @MimeWife, @RonPickles, @StantheMime, Bad Bad Bagboys, Bayou Eskimos, Knitting Wars, Married to a Mime, New York Times, PBS, reality TV, Sneak ADtack, The Dillionaire, WNET | Leave a comment

ESPN:The Magazine Now Sports Sponsored Content

Posted on May 5, 2013 by Campaign Outsider

The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content | Leave a comment

State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Posted on April 11, 2013 by Campaign Outsider

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading →

Posted in Uncategorized | Tagged banner ads, Buzzfeed, commerce journalism, Felix Salmon, Jonah Peretti, native advertising, New York, Nieman Journalism Lab, Reuters, Sneak ADtack, sponsored content | Leave a comment

New York Times Catches Up (Sort Of) To Sneak Adtack

Posted on April 9, 2013 by Campaign Outsider

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson. Now the New York Times has jumped on the brandwagon. Sponsors Now Pay for Online Articles, Not Just Ads Articles in a series on Mashable.com … Continue reading →

Posted in Uncategorized | Tagged All the steno that's fit to print, Andrew Sullivan, branded content, jumped on the brandwagon, like Brown on Williamson, native advertising, New York Times, Sneak ADtack, sponsored content, Stockholm-syndrome ad columnist Stuart Elliott, The Dish, Timesniks | 1 Comment

For All You Know, Facebook Owns Your First-Born Child

Posted on April 8, 2013 by Campaign Outsider

The New York Times reports that “despite how much we say we value our privacy — and we do, again and again — we tend to act inconsistently,” which is the Times-nice way of saying stupidly. To half-wit: Letting Down Our Guard … Continue reading →

Posted in Uncategorized | Tagged Alessandro Acquisti, Amazon, California, Carnegie Mellon University, Facebook, Google, New York Times, online privacy, Right to Know Act, Sneak ADtack, Wall Street Journal | Leave a comment

Maria Menounos Is A Twitter Mole

Posted on April 2, 2013 by Campaign Outsider

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading →

Posted in Uncategorized | Tagged Boston Herald, Maria Menounos, Marshalls, Nike, Sneak ADtack, tweetslut, Twitter | 3 Comments

Google’s Newest Search Results: Sponsored Content

Posted on March 29, 2013 by Campaign Outsider

From our State-of-the-Cuisinart Marketing desk The Googletron will not be pwned! From Search Engine Land: As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently … Continue reading →

Posted in Uncategorized | Tagged Brand Connect, CTIA, Google, Googletron, kerfoogled, native advertising, SearchEngineLand, Sneak ADtack, sponsored content, Washington Post, wireless technology | 2 Comments