Tag Archives: Marshalls

How Sneak Adtack Scooped The New York Times On Celebrity Stealth Marketing

Posted on June 11, 2013 by Campaign Outsider

The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?” he said … Continue reading →

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Globe Has Memorial Ad-vantage Over Herald (II)

Posted on April 18, 2013 by Campaign Outsider

So the reporting on Monday’s Marathon bombing has gotten a little ragged, yeah? Helpful Boston Herald tick-tock of yesterday’s rumpus: That last item is: “7 p.m. FBI cancels press conference.” A fitting end. Regardless of the helter-skelter nature of the news … Continue reading →

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Maria Menounos Is A Twitter Mole

Posted on April 2, 2013 by Campaign Outsider

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading →

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How Stealth Marketing Works

Posted on March 25, 2013 by Campaign Outsider

From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading →

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