Tag Archives: Maria Menounos

How Sneak Adtack Scooped The New York Times On Celebrity Stealth Marketing

Posted on June 11, 2013 by Campaign Outsider

The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?” he said … Continue reading →

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Maria Menounos Is A Twitter Mole

Posted on April 2, 2013 by Campaign Outsider

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading →

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How Stealth Marketing Works

Posted on March 25, 2013 by Campaign Outsider

From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading →

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It’s Good To Live In A Two-Daily Town (Doing The McKayla Edition)

Posted on August 30, 2012 by Campaign Outsider

For once, the Globe’s Names column is hipper than the Herald’s Inside Track. Details at IGTLTDT.  

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