Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued.

“If you have a physical copy of today’s New York Times close Screen Shot 2013-10-24 at 12.48.48 AMby, take a look at section A, the main news portion of the paper. Notice anything strange? Like two consecutive blank pages? Intentionally done, the pages are part of a 20th Century Fox ad campaign to promote its upcoming film The Book Thief.”

(Wait – isn’t it 21st Century Fox now? Not to get technical about it.)

Anyway, whaddaya think, Doc?

Good stuff?

Or empty-headed?

– Out to Lunch

Dear Lunch:

First off, here’s the two-page ad from Wednesday’s Times (via Poynter, because the Times Replica edition doesn’t seem to have it, although the Doc’s home-delivery edition did) . . .

Read the rest at Ask Dr. Ads.

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2 Responses to Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

  1. A link would make it easier, HWS.

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