Tag Archives: MediaPost

Ask Dr. Ads: Have You Voted in the Doritos ‘Crash the Super Bowl’ Bakeoff?

Posted on January 6, 2014 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and … Continue reading →

Posted in Uncategorized | Tagged Amber Gill, Ask Dr. Ads, Breakroom Ostrich, Chris Capel, Crash the Super Bowl, Doritos, Ed Martin, Eric Haviv, Finger Cleaner, Marvel Studios, MediaPost, NYSportsJournalism, Office Thief, Ryan Andersen, Super Bowl XLVIII, The Avengers: Age of Ultron, The Cowboy Kid, Thomas Noakes, Time Machine | Leave a comment

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

First Super Bowl Spot Of Winter

Posted on November 10, 2013 by Campaign Outsider

Christmas in November? Hah! Try Super Bowl ads in November. From MediaPost: Jaguar Plays Villain In First Super Bowl Spot The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV … Continue reading →

Posted in Uncategorized | Tagged #GoodToBeBad, Automotive News, British Villians, Disrupter, F-Type Coupe, Forbes, Jaguar, Jeff Curry, Land Rover, MediaPost, Super Bowl, Tom Hooper | 2 Comments

Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

Posted on October 24, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued. “If you have a physical copy of today’s New York Times close by, … Continue reading →

Posted in Uncategorized | Tagged 20th Century Fox, 21st Century Fox, Ask Dr. Ads, MediaPost, New York Times, news ad, Out to Launch, Poynter, The Book Thief, wordsarelife.com. | 2 Comments

FTC’s Stealth-Ad Warning Not Strong Enough

Posted on June 27, 2013 by Campaign Outsider

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading →

Posted in Uncategorized | Tagged AOL, APM, Bing, FTC, Google, Marketplace, Mary Engle, Mediaite, MediaPost, New York Times, search engines, Sneak ADtack, sponsored content, White House Down, Yahoo | 2 Comments

Product Placemint ($4.75 Billion Edition)

Posted on January 18, 2013 by Campaign Outsider

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, MediaPost, PQ Media, Product placement, Product Placemint, Sneak ADtack | Leave a comment

Marketers Very Content With Branded Content

Posted on December 29, 2012 by Campaign Outsider

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading →

Posted in Uncategorized | Tagged branded content, Center for Media Research, Content, Custom Content Council, custom publishing, MediaPost, Sneak ADtack | Leave a comment

New! Product UnPlacement!

Posted on November 10, 2012 by Campaign Outsider

Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading →

Posted in Uncategorized | Tagged Anheuser-Busch, Bud, Budweiser, MediaPost, Morgan Spurlock, Product placement, Product UnPlacement, Sneak ADtack | 1 Comment

State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content

Posted on October 20, 2012 by Campaign Outsider

Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading →

Posted in Uncategorized | Tagged MediaPost, native advertising, newsvertising, Sneak ADtack | 3 Comments

The Factory Is Facebook. The Product Being Manufactured Is You.

Posted on June 2, 2012 by Campaign Outsider

(With apologies to Adbusters) Dispatches from the Facebook/Marketing/Privacy vortex. From MediaPost: Facebook Rolls Out Promoted Posts, New Page Tools Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on … Continue reading →

Posted in Uncategorized | Tagged Adbusters, Austrian Facebook, Facebook, Max Schrems, MediaPost, New York Times, Nick Bergus, privacy, Sneak ADtack, sponsored story, TechPresident, The Product Is You | Leave a comment