Tag Archives: brand journalism

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Washington Post Opens the Kimono for Stealth Marketers

Posted on March 4, 2014 by Campaign Outsider

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →

Posted in Uncategorized | Tagged Ad Innovations, Adweek, brand journalism, branded content, drop the veil, Idea Lab, Kevin Gentzel, native ads, native advertising, New York Times, Philip Marlowe, PhRMA, Sneak ADtack, sponsored posts, The Big Sleep, Washington Post, WP BrandConnect | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

Websites Draft Editorial Staffs To Craft Native Advertising

Posted on August 7, 2013 by Campaign Outsider

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading →

Posted in Uncategorized | Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi | 3 Comments

ESPN:The Magazine Now Sports Sponsored Content

Posted on May 5, 2013 by Campaign Outsider

The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content | Leave a comment