In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as the hardtracking staff has dutifully noted.
Representative sample of Ru$$ian nesting ads (via the Times T Brand Studio) from the past few months.
Lately there’s been a flurry of Russian nesting ads in Times print editions: June 15 for UBS (“What It Takes to Be Human”), June 23 for Philips (“Loving Hearts”), and [August 12] another one for Philips:
That ad promotes this ad, “Realizing a Dream.”
You get the idea, right?
Now comes this full-page ad in last Friday’s edition of the Times . . .
Read the rest at Sneak Adtack.
Campaign Outsider 