Tag Archives: Gawker

New York Times Jockeys Its Way Into Native Advertising Steeplechase

Posted on August 15, 2013 by Campaign Outsider

Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading →

Posted in Uncategorized | Tagged (horse)race to the bottom, Advertising Age, BMW, Buzzfeed, custom ads, Gawker, New York Times, Sneak ADtack, Snow Fall, The Jockey | Leave a comment

Websites Draft Editorial Staffs To Craft Native Advertising

Posted on August 7, 2013 by Campaign Outsider

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading →

Posted in Uncategorized | Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi | 3 Comments

The Sneak in Review: Sponsored Content Ads ‘n’ Ends

Posted on July 22, 2013 by Campaign Outsider

Once around the park, James, and don’t spare the horses. The ‘Dawn’ of a New Documentary Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is … Continue reading →

Posted in Uncategorized | Tagged 10000 Words, Buzzfeed, Cincinnati Enquirer, Dawn Saves Wildlife, FishbowlNY, Gawker, native advertising, Online Publisher's Association, OPA, Pam Horan, Procter & Gamble, Sneak ADtack, Tom Scocca | Leave a comment

Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by Campaign Outsider

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, commerce content, commerce journalism, e-commerce, Gawker, International Business Times, newsvertising, Nick Denton, service journalism, Sneak ADtack | Leave a comment

BuzzFeed Makes Branded Content Even Sneakier

Posted on February 4, 2013 by Campaign Outsider

From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading →

Posted in Uncategorized | Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic | Leave a comment

Walmart-inet Poses As Reporter

Posted on June 16, 2012 by Campaign Outsider

Maybe we should call it Walmole. First the predatory retailer had a fake blogger “Walmarting Across America” to proclaim that every Walmart employee “absolutely loves to work at the store.” Now comes “Zoe Mitchell” (via Jim Romenesko): PR WOMAN WORKING FOR WALMART POSES … Continue reading →

Posted in Uncategorized | Tagged Gawker, Jim Romenesko, Stephanie Harnett, Walmart, Walmarting Across America, Walmole, Waltart, Zoe Mitchell | 3 Comments

More Marketing Sleaze From Ashton Kutcher

Posted on September 30, 2011 by Campaign Outsider

Ashton Kutcher is still not sweating the details. Last month the newly minted “Two and a Half Men” star was called a massive media whore by Gawker (the massive media pimp) for conflicts of interest regarding a special online issue of Details that he edited, in which … Continue reading →

Posted in Uncategorized | Tagged Ashton Kutcher, CBS, conflicts of interest, Details, Gawker, Sneak ADtack, Two and a Half Men | 2 Comments

WeinerWorld: New York Tabloids Edition (VII)

Posted on June 16, 2011 by Campaign Outsider

Mostly quiet on the dead-tree front, with only today’s Post roasting the Weiner: But now that Rep. Anthony Weiner (D-Twitter) is about to resign, the websites are all, well, atwitter. For obvious reasons, the Post has honors: New York Daily … Continue reading →

Posted in Uncategorized | Tagged AM New York, Anthony Weiner, Gawker, Metro New York, New York Daily News, New York Post, Newsday, resign | 2 Comments

The NYTPicker Held Hostage, Day 44

Posted on May 10, 2011 by Campaign Outsider

So what’s the deal with The NYTPicker, the website that describes itself thusly: This website devotes itself exclusively to the goings-on inside the New York Times — the newspaper and the institution itself. Written by a team of journalists who … Continue reading →

Posted in Uncategorized | Tagged Gawker, Googletron, New York Times, NYTPicker, Times Magazine | Leave a comment

To No Trump

Posted on April 14, 2011 by Campaign Outsider

Awkwarddd! Seems Jared Kushner, publisher of the snarkerazzi New York Observer, is Donald Trump’s son-in-law (via Ivanka), which snarkerazzi website Gawker has been eager to point out. Pouty fathead Donald Trump is a tailor-made character for the New York Observer, which purports to … Continue reading →

Posted in Uncategorized | Tagged Donald Trump, Gawker, Ivanka Trump, Jared Kushner, New York Observer, snarkerazzi | 1 Comment