Gawker Buys Into ‘Commerce Journalism’

New name, same old game: Turning news into newsvertising.

Via the International Business Times:

11-15-2011-Nick-DentonTHUMBGawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton

“Your beat is helping readers buy things,” Gawker’s new job description reads.

The ethical and business challenges of creating “advertorial” content aside, Gawker Media sees its future in an e-commerce revolution inspired by sponsored posts and so-called “commerce journalism.”

In a memo leaked Thursday and posted on Advertising Age, Gawker founder Nick Denton said he expects at least 10 percent of the company’s revenue in 2013 to come from e-commerce activity, a quarter of the 40 percent growth he projects for the entire network.

Here’s how it works, according to the Gawker jobs listing . . .

Read the rest at Sneak Adtack.

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