New name, same old game: Turning news into newsvertising.
Via the International Business Times:
“Your beat is helping readers buy things,” Gawker’s new job description reads.
The ethical and business challenges of creating “advertorial” content aside, Gawker Media sees its future in an e-commerce revolution inspired by sponsored posts and so-called “commerce journalism.”
In a memo leaked Thursday and posted on Advertising Age, Gawker founder Nick Denton said he expects at least 10 percent of the company’s revenue in 2013 to come from e-commerce activity, a quarter of the 40 percent growth he projects for the entire network.
Here’s how it works, according to the Gawker jobs listing . . .
Read the rest at Sneak Adtack.