Tag Archives: Sneak ADtack

How Stealth Marketing Works

Posted on March 25, 2013 by Campaign Outsider

From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading →

Posted in Uncategorized | Tagged #fabfound, Boston Herald, Fabulous Found Fashion Tour, Inside Track, Maria Menounos, Marshalls, Sneak ADtack, The Tweet Spot | 1 Comment

Here’s How You Handle Sponsored Content

Posted on March 21, 2013 by Campaign Outsider

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading →

Posted in Uncategorized | Tagged ads in sheep's clothing, branded content, Business Week, Buzzfeed, Jim Romenesko, Lee Walczak Award, National Press Club, native advertising, Sneak ADtack, sponsored content, TheAtlantic.com | Leave a comment

Haul Of Mirrors: The New Wave Of ‘Look What I Bought’ Videos

Posted on March 16, 2013 by Campaign Outsider

First off, the hardtracking staff admits we’re way behind the curve when we have to rely on NPR to keep us up to date. That said, here’s the latest front in the stealth marketing juggernaut: Haul Videos. Representative sample (this has 1,713,861 … Continue reading →

Posted in Uncategorized | Tagged Abigail Moscaritolo, All Things Considered, Caitlin Ellsworth, Federal Trade Commision, Glamourista 16, haul videos, NPR, Sneak ADtack | Leave a comment

WordPress To Go Native (Advertising)?

Posted on March 13, 2013 by Campaign Outsider

The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth. Now it’s the hardtracking staff’s turn. From paidContent: Where WordPress is headed: Longform content, curation and maybe even native ads … Continue reading →

Posted in Uncategorized | Tagged Campaign Outsider, Don't Look a Gift Host in the Mouth, Federal Trade Commission, FTC, paidContent, Sneak ADtack, Twitter, Wordpress | Leave a comment

Getting Restless About Native Advertising

Posted on March 3, 2013 by Campaign Outsider

Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading →

Posted in Uncategorized | Tagged Andrew Sullivan, Buzzfeed, Fark, featured partner, forbes.com, native advertising, paidContent, Scientology, Sneak ADtack, sponsored content, The Atlantic | Leave a comment

Big Data-mining Is No Laugh RIOT (Raytheon Division)

Posted on February 26, 2013 by Campaign Outsider

The hardtracking staff heard a segment last night on the CBC radio show Q (podcast here) about a new surveillance system developed by Raytheon and reported by James Ball of The Guardian: Why we should all worry about being tracked online ‘Riot’ software developed to … Continue reading →

Posted in Uncategorized | Tagged Big Bother, CBC, James Ball, Q, Raytheon, RIOT software, Sneak ADtack, The Guardian | 1 Comment

Blog New World At The Boston Herald (They Return Our Phone Call!!! Edition)

Posted on February 15, 2013 by Campaign Outsider

As the hardtracking staff recently noted, the Boston Herald has launched a new web feature called State of the Arts. We wrote at the time, “The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket,” … Continue reading →

Posted in Uncategorized | Tagged Boston Herald, commerce journalism, It's Good to Live in a Two-Daily Town, paid placements, Ronnie Le Blanc, Sneak ADtack, State of the Arts | Leave a comment

Blog New World at the Boston Herald

Posted on February 13, 2013 by Campaign Outsider

Tuesday’s Boston Herald front page: Note the announcement top left: The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket . . . Read the rest at Sneak Adtack.

Posted in Uncategorized | Tagged ads in blog's clothing, Boston Globe, Boston Herald, commerce journalism, Insights Blog, It's Good to Live in a Two-Daily Town, Sneak ADtack, State of the Arts | Leave a comment

Saddest Headline Ever: Journalists Take Refuge In The World Of Branded Content

Posted on February 9, 2013 by Campaign Outsider

From our Over to the Dark Side desk New York Observer reporter Kara Bloomgarden-Smoke chronicles the increasing migration of journalists to the stealth marketing industry: Journalists Take Refuge in the World of Branded Content Until December, Melissa Lafsky Wall was the editor of Newsweek’s … Continue reading →

Posted in Uncategorized | Tagged branded content, Degree, HowAboutWe, Kara Bloomgarden-Smoke, National Geographic, New York Observer, Over to the Dark Side, Sneak ADtack, The Adrenalist, The Gloss, The Hairpin | Leave a comment

Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by Campaign Outsider

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, commerce content, commerce journalism, e-commerce, Gawker, International Business Times, newsvertising, Nick Denton, service journalism, Sneak ADtack | Leave a comment