Good Grey Lady Opens the Kimono: NYT Must Monetimes Itself

Yesterday’s New York Times reported that today’s New York Times Company is all about show me the monetize!

The New York Times Company Outlines a Strategy to Double Its Digital Revenue

The New York Times Company released a strategy memo to its staff on Wednesday outlining an ambitious plan to double digital revenue to $800 million in 2020 from $400 million in 2014, in part through a focus on increasing subscriptions and engagement with its most loyal readers.

The memo, which was signed by the company’s chief executive, Mark Thompson, and the executive editor of The Times, Dean Baquet, is based on the findings of an executive committee that met over the summer. Outlining a strategy that includes a shift away from platforms and departments and more toward the reader, the memo concludes, “What’s needed adds up to a transformation of the company.”

Representative “reader engagement” focus in Wednesday’s edition of the Times.

 

Screen Shot 2015-10-09 at 1.39.40 AM

 

Money (screen)shot:

 

Screen Shot 2015-10-09 at 1.44.43 AM

 

$525 for each course, eh? Sounds like something kids of New York Times employees might do.

Moving along in our madcap revue, here’s one of those potential “digital revenue doublers” from yesterday’s edition.

 

Screen Shot 2015-10-09 at 1.31.06 AM

 

Money (screen)shot:

 

Screen Shot 2015-10-09 at 1.31.54 AM

 

Be interesting to know how actual Times insiders view this gold rush.

Let us know if you know, yes?

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One Response to Good Grey Lady Opens the Kimono: NYT Must Monetimes Itself

  1. Vaguely recall seeing this pitch in an email or something. VIP pass?

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