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Tag Archives: Sneak ADtack
BuzzFeed Makes Branded Content Even Sneakier
From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading
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Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic
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NYT Art Market Report Produces NYT Art Market Ad
Several days ago the New York Times featured a front-page piece on the state of the big-bucks fine art market: As Art Values Rise, So Do Concerns About Market’s Oversight When some of the world’s richest people gather for the … Continue reading
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Tagged chandelier bidding, fine art market, Googletron, Heritage Auctions, New York Times, Sneak ADtack
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Breaking (The) News: Reporters Now Writing Branded Content
Bad enough that marketers are increasingly creating branded (or custom, as they call it) content. Now journalists are apparently creating it too. From the (unabashedly) liberal AlterNet: Scrambling for Profit, Media Slip ‘Custom Content’ into Mix Some reporters resent rise of … Continue reading
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Tagged AlterNet, Jameson Berkow, Postmedia, Sneak ADtack, Statoil Canada, The Globe and Mail, The National Post
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Gilbert And Sullivan’s Wilde Ride
From our Annals of History desk In the late 19th Century, W.S. Gilbert and Arthur Sullivan were entertainment superstars, having written such boffo light operas as H.M.S. Pinafore and Pirates of Penzance, both of which were hits not only in England but America as well. … Continue reading
The Race To Track By Retailers
From our Let’s Stipulate: Liberal Source desk AlterNet is an unabashedly progressive website whose aim is to “inspire action and advocacy on the environment, human rights and civil liberties, social justice, media, health care issues, and more.” But that doesn’t mean … Continue reading
Product Placemint ($4.75 Billion Edition)
Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading
Poynter Goes Over To The Dark Side On Stealth Marketing
The hardtracking staff is acutely aware that stealth marketing ranks somewhere below Ghana on the average American’s radar screen. Still, you’d think the media hall monitors of this world would give it serious consideration. WRONG!!! Exhibit Umpteen: This piece by Andrew Beaujon … Continue reading
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Tagged Buzzfeed, Ghana, Jonah Peretti, Nevada, Poynter, Reddit, Sneak ADtack, sponsored posts
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Guns N’ Exposes
TechPresident presents the gun barrel of targeted exposure: The Guns and Gun Data Debate, Or, How I Learned to Stop Worrying And Love the End of Privacy Public equals online. That mantra has been repeated often around here. Public equals online. Make … Continue reading
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