The Race To Track By Retailers

From our Let’s Stipulate: Liberal Source desk

AlterNet is an unabashedly progressive website whose aim is to “inspire action and advocacy on the environment, human rights and civil liberties, social justice, media, health care issues, and more.”

But that doesn’t mean they’re always wrong.

Case in point:

screen_shot_2013-01-12_at_8.02.27_pmCustomer Beware: You Are Being Tracked

From CCTV cameras to RFID wristbands, retailers are monitoring everything you do.

Are you planning to visit Disneyland anytime soon? If so, watch out when you are offered its latest marketing innovation, the MagicBand. When it’s introduced later this year, this oh-so-cuddly wristband will be embedded with a radio frequency identification (RFID) microchip and be part of a system dubbed MyMagic+.  It will enable the company to monitor, track and analyze your every activity.

(The hardtracking staff profiled the Creepiest Place on Earth here) . . .

Read the rest at Sneak Adtack.

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