Serena Williams Now Looks to Re-produce On the Tennis Court

For those of you keeping score at home, it’s been five months since Serena Williams almost died giving birth to her daughter, Olympia. But now Williams is ready to see her tennis career reborn, as Sports Illustrated notes.

Williams restarts her tennis career on the WTA tour next week with 23 major titles. She’ll play an exhibition match Monday night at Madison Square Garden in New York, then compete at Indian Wells, California, in her first tour event in more than a year.

And to celebrate her return, Williams’ doubles partner Nike is serving up something of an adstravaganza.

Start with this double-truck in yesterday’s New York Times.

 

 

Body copy:

 

 

Then there was this spot on last night’s Academy Awards broadcast.

 

 

So, to recap:

There’s no wrong way to be a woman. But there’s sure one right way to be Serena Williams.

This entry was posted in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s