Tag Archives: Serena Williams

Nike Just Trumps It in Star-Studded ‘Equality’ Campaign

Unlike many other marketers, Nike has a long history of addressing social issues, often in its own interests, but sometimes for the right reasons. Now comes this four-page spread in Sunday’s New York Times sports section. First page:     Followed by this: … Continue reading

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TAG Heuer Needs a New TAGline

Say, that was some US Open the past fortnight, yeah? It was Upset Central from start to finish, with the 1 seed (Serena Williams) playing the 10 seed (Caroline Wozniacki) in the women’s singles finals, and the 10 seed (Kei … Continue reading

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WSJ’s Wimbledon Double-Fault

Question: When the Wall Street Journal gets it wrong, how does the paper set it right? Answer: Stealthily, in this case. From Tom Perrotta’s piece in the Weekend Wall Street Journal print edition: [Rafael] Nadal, the top seed at Wimbledon, lost his … Continue reading

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Wall Street Journal Goes All Wimbledamus

From our Nostradamus desk Monday’s Wall Street Journal featured this in its Sports section: Wimbledon Could Get Even Weirder After last week’s upsets, injuries and shoe-sole theatrics, will the ball keep bouncing funny? If you love Andy Murray, Novak Djokovic … Continue reading

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Rafael Nadal, Please Call Sam Stosur

The was some can of whup-ass Sam Stosur opened on Serena Williams in the U.S. Open women’s final, yeah? Match point:   And what would the U.S. Open be without a Seranta – in this case because (via YouTube) “playing … Continue reading

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Live and Let Learn

Say, that was some Dr. Jekyll and Mrs. Hyde performance submitted by Serena Williams at the U.S. Open Saturday night, yeah? First she went Chernobyl on the lineswoman who called a foot fault on Williams’s second serve at 15-30 in … Continue reading

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