Category Archives: Uncategorized

Big Branding Opportunity For Pope Francis

Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page. Pope Warns Church Focusing Too Much on Gays, Abortion Francis Sets Out Vision … Continue reading →

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FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

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NYT’s Fascinating Huguette Clark Chronicles

From our Late to the Party of the First Part desk For the last several years the New York Times has run a series of stories about Huguette Clark, “a copper heiress whose father was once one of the richest … Continue reading →

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MA 5th Candidate Carl Sciortino Jr. Makes His Mark(ey) In TV Spot

Political newcomer Carl Sciortino Jr., who is running in the Democratic primary for Ed Markey’s vacated Massachusetts 5th District Congressional seat, has made quite a splash with his first TV spot. From Politico’s Morning Score: MASSACHUSETTS SPECIAL: COMING OUT: This week … Continue reading →

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NYT’s David Carr Catches Up To Sneak Adtack

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading →

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Actually, New York Beat Boston Yesterday

Forget the New York Yankees’ pathetic seven-of-eight losses to the Boston Red Sox over the past two weeks. Consider this instead: The New York Times beat the Boston Herald on the quintessential Red Sox story of this season. As the … Continue reading →

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Dead Blogging ‘The Other Place’ At The Central Square Theater

Well the Missus and I trundled over to Central Square yesterday to catch the Nora Theatre Company/Underground Railway Theater co-production of The Other Place and say, it was . . . interesting. From the Central Square Theater website: Renowned neurologist … Continue reading →

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That’s Just So Well-Earned! (Chet Curtis Edition)

The great Chet Curtis was inducted this past week into the Massachusetts Broadcasters Hall of Fame, as the Boston Globe’s Names column noted on Friday. Chet Curtis honored by Mass. Broadcasters Hall of Fame The Massachusetts Broadcasters Hall of Fame … Continue reading →

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Sorry, New York Times: Twitter Is No ‘Titan Of Social Media’

From Friday’s New York Times front page: Except for this (via BrandonGaille): See that? Eight percent. Some titan, eh?  

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Correction o’ the Day (Red Sox Hideous Beards Edition)

From yesterday’s New York Times: An article on Monday about the Boston Red Sox’ bonding by growing beards misstated the year the team adopted the catchphrase “Cowboy Up.” It was 2003, not 2004. Well, the hardworking staff had missed that piece, so … Continue reading →

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