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Tag Archives: Sneak ADtack
An Email From Facebook? That Can’t Be Good (II)
The hardtracking staff at Sneak Adtack noted yesterday that Facebook has alerted its Faceherd to several changes in its Data Use Policy, including: New tools for managing your Facebook Messages Changes to how we refer to certain products Tips on managing your … Continue reading
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Tagged Associated Press, Facebook, Faceherd, privacy, Sneak ADtack
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State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News
Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading
New! Product UnPlacement!
Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading
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Tagged Anheuser-Busch, Bud, Budweiser, MediaPost, Morgan Spurlock, Product placement, Product UnPlacement, Sneak ADtack
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State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic
From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading
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Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic
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Campaign Confidential: Online Tracking In The Presidential Race
We all know about third-party political groups, exemplified by Super PACs and other independent organizations, that spend big money to influence election outcomes. Now say hello to third-party information resellers, who data-mine campaign websites to target potential voters . . . … Continue reading
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Tagged online tracking, Sneak ADtack, Super PACs, third-party information resellers
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State-Of-The-Cuisinart Marketing (II): Obama Campaign Buys Into BuzzFeed’s Branded Content
The Nieman Journalism Lab helpfully illustrates what the hardtracking staff noted yesterday about the blurring of the line between advertising and editorial content. BuzzFeed adapts its branded content approach to political advertising, and Obama’s in Obama for America becomes the first political group to … Continue reading
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Tagged branded content, Buzzfeed, Jet Blue, Nieman Journalism Lab, Obama for America, Sneak ADtack, Virgin Mobile
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Advertisers Try To Derail Do Not Track Movement
Pity the poor online marketers. Their unfettered access to your consumer data is being threatened, and they don’t like it. From last Sunday’s New York Times: Do Not Track? Advertisers Say ‘Don’t Tread on Us’ THE campaign to defang the “Do … Continue reading
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Tagged Do Not Track, Microsoft, New York Times, Sneak ADtack
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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content
Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading
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Tagged MediaPost, native advertising, newsvertising, Sneak ADtack
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The Blogola Watch® (Fashion/Shopping Division)
From our Pay to Plug desk: Fashion/Lifestyle bloggers are engaged in some serious buckraking – from $5000 to $50,000 – for flacking designers and brands, and the blogees are starting to rebel. Details at Sneak Adtack.
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Tagged blogees, blogola, buckraking, fashion designers, pay to plug, Sneak ADtack
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On Children’s Privacy, No More Kid Gloves For Federal Government
The Obama administration is cracking down on data minors. Details at the excellently renovated (thanks, Diana & Gabby!) Sneak Adtack.
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Tagged data minors, Diana Tan, FTC, Gabriella McNevin, New York Times, Sneak ADtack
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Campaign Outsider 