Advertisers Try To Derail Do Not Track Movement

Pity the poor online marketers. Their unfettered access to your consumer data is being threatened, and they don’t like it.

From last Sunday’s New York Times:

Do Not Track? Advertisers Say ‘Don’t Tread on Us’

THE campaign to defang the “Do Not Track” movement began late last month.

Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.

Can’t have that, right?

Read the rest at Sneak Adtack.


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