Tag Archives: Digiday

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

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Mixed Reviews For CNET Reviews ‘Reborn As Ads’

Posted on August 25, 2013 by Campaign Outsider

As the hardtracking has endlessly noted, Web publishers are on native advertising like Brown on Williamson. Example Umpteen (via Digiday): The Newest in Native: Editorial Reviews Reborn as Ads This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. … Continue reading →

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Websites Draft Editorial Staffs To Craft Native Advertising

Posted on August 7, 2013 by Campaign Outsider

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading →

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