Tag Archives: Buzzfeed

Two Views Of The Washington Post’s Sponsored Views

Posted on June 14, 2013 by Campaign Outsider

The Washington Post has gone native (advertising). From the Wall Street Journal: Washington Post Opens Online Opinion Pages to Sponsored Content The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages … Continue reading →

Posted in Uncategorized | Tagged 10000 Words, Buzzfeed, CTIA, MediaBistro, native advertising, paidContent, Sneak ADtack, sponsored views, Vice Media, Wall Street Journal, Washington Post | Leave a comment

On Native Advertising, BuzzFeed Schools While Google Scolds

Posted on June 7, 2013 by Campaign Outsider

Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Bloomberg, Buzzfeed, Captain Morgan, ComScore, Facebook, FishbowlNY, Google, Hearst, Hearst Magazines, Jaguar, Jon Steinberg, Jonah Peretti, New York Times, Sneak ADtack, Social Storytelling Creator Program | Leave a comment

State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Posted on April 11, 2013 by Campaign Outsider

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading →

Posted in Uncategorized | Tagged banner ads, Buzzfeed, commerce journalism, Felix Salmon, Jonah Peretti, native advertising, New York, Nieman Journalism Lab, Reuters, Sneak ADtack, sponsored content | Leave a comment

Here’s How You Handle Sponsored Content

Posted on March 21, 2013 by Campaign Outsider

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading →

Posted in Uncategorized | Tagged ads in sheep's clothing, branded content, Business Week, Buzzfeed, Jim Romenesko, Lee Walczak Award, National Press Club, native advertising, Sneak ADtack, sponsored content, TheAtlantic.com | Leave a comment

That’s Just So Mean! (Pamela Geller Edition)

Posted on March 18, 2013 by Campaign Outsider

Let’s stipulate (as they say on Law & Order) that Pamela Geller, New York’s anti-Islam jihadist, is a certified moron. Still, this photo on BuzzFeed is totally mean. Story: Pamela Geller: CPAC’s Muslim Board Member Is ‘Worse Than Al-Awlaki’ Another … Continue reading →

Posted in Uncategorized | Tagged American Conservative Union, Anwar Al-Alwaki, Buzzfeed, CPAC, Pam Geller, Pamela Geller, Stealth Jihad, Stealth Jihag, Suhail Khan | 2 Comments

Getting Restless About Native Advertising

Posted on March 3, 2013 by Campaign Outsider

Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading →

Posted in Uncategorized | Tagged Andrew Sullivan, Buzzfeed, Fark, featured partner, forbes.com, native advertising, paidContent, Scientology, Sneak ADtack, sponsored content, The Atlantic | Leave a comment

Marco Rubio: I Got Your Water Bottle Right Here

Posted on February 18, 2013 by Campaign Outsider

Memo to all those weisenheimers who’ve been water boarding Marco Rubio over that Poland Spring moment in his State of the Union response: Who’s got the last laugh now? From BuzzFeed: Marco Rubio Has Sold More Than 3100 Water Bottles, … Continue reading →

Posted in Uncategorized | Tagged Buzzfeed, CNN, Marco Rubio, Poland Springs moment, Reclaim America, State of the Union response, water bottle | 2 Comments

BuzzFeed Makes Branded Content Even Sneakier

Posted on February 4, 2013 by Campaign Outsider

From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading →

Posted in Uncategorized | Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic | Leave a comment

That’s Just So Mean! (Hillary Clinton Edition IV)

Posted on January 24, 2013 by Campaign Outsider

When the photo appeared on BuzzFeed (as noted by the hardworking staff), that was one thing. But combine it with the New York Post’s headline, and we’ve reached new depths of misHillary. Via Mediaite: The photo of Bill, though, is … Continue reading →

Posted in Uncategorized | Tagged Benghazi, Bill Clinton, Buzzfeed, Hillary Clinton, Mediaite, misHillary, New York Post | Leave a comment

That’s Just So Mean! (Hillary Clinton Edition III)

Posted on January 23, 2013 by Campaign Outsider

From BuzzFeed: Ron Johnson: Hillary Clinton Planned To Get Emotional To Evade Questions “I think she just decided before she was going to describe emotionally the four dead Americans, the heroes, and use that as her trump card,” the senator … Continue reading →

Posted in Uncategorized | Tagged Buzzfeed, Hillary Clinton, Ron Johnson, Wisconsin | 4 Comments