Tag Archives: Advertising Age

New York Times Jockeys Its Way Into Native Advertising Steeplechase

Posted on August 15, 2013 by Campaign Outsider

Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading →

Posted in Uncategorized | Tagged (horse)race to the bottom, Advertising Age, BMW, Buzzfeed, custom ads, Gawker, New York Times, Sneak ADtack, Snow Fall, The Jockey | Leave a comment

‘Business Insider’ Lets Advertiser Inside News Content

Posted on August 2, 2013 by Campaign Outsider

Big surprise: Yet another news organization has pimped out its editorial content to a paying customer. From Advertising Age: Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix To Start, Newsroom Stories in Sponsored Section Won’t Include Competitors … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Business Insider, linkitude, SAP, Sneak ADtack, The Future of Busines | 4 Comments

New Stealth Gambit Is Like Russian Nesting Ads

Posted on July 15, 2013 by Campaign Outsider

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Advertising Age, BMW, cars.com, Golf Channel, Lone Ranger, NBC, Russian nesting ads, Sneak ADtack, TaylorMade, U.S.Open | Leave a comment

On Native Advertising, BuzzFeed Schools While Google Scolds

Posted on June 7, 2013 by Campaign Outsider

Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Bloomberg, Buzzfeed, Captain Morgan, ComScore, Facebook, FishbowlNY, Google, Hearst, Hearst Magazines, Jaguar, Jon Steinberg, Jonah Peretti, New York Times, Sneak ADtack, Social Storytelling Creator Program | Leave a comment

Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by Campaign Outsider

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, commerce content, commerce journalism, e-commerce, Gawker, International Business Times, newsvertising, Nick Denton, service journalism, Sneak ADtack | Leave a comment

Did Armstrong Lance The Boil? Not So Much

Posted on January 24, 2013 by Campaign Outsider

From our Lance Armstrong Death Watch desk According to ad industry bible Advertising Age, it’s Kaddish for Lance Armstrong in the marketing world. Lance Armstrong Blew His Last Chance, Experts Say Other Disgraced Athletes Have Made Comebacks, So How Marketable … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Kaddish, Lance Armstrong, marketability, Oprah Winfrey, spinning his wheels, Tour de France | Leave a comment

The Winter Of Our This Content

Posted on January 23, 2013 by Campaign Outsider

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Advertising Age, branded content, Jeff Jones, M. Scott Havens, New York Observer, Scientology advertorial, Sneak ADtack, Target CMO, The Atlantic, The Daily Caller | Leave a comment

We’re Number 410,102!!

Posted on December 5, 2012 by Campaign Outsider

The mainstream media are all a-Twitter over the decision by Pope Benedict XVI to Vati-tweet the faithful. From Tuesday’s New York Times: Twitter Has a New User: The Pope VATICAN CITY — Now trending on Twitter: Pope Benedict XVI. On Monday, the Vatican announced … Continue reading →

Posted in Uncategorized | Tagged @pontifex, @pontiflex, Advertising Age, Cathaholic, Crain's New York Business, Jesuits, New York Times, Papal Tiger, Pope Benedict XVI, Sisters of Charity, The Redemption Unit, Twitter, Vati-tweet, Vatican | 1 Comment

Conde Nast Pimps Out Its Editors To Advertisers

Posted on November 19, 2012 by Campaign Outsider

Newspapers and magazines have routinely rented out their front pages and covers to advertisers over the past few years, turning their banners into another kind of banner ad. But Conde Nast plows new ground on its December covers by pimping … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Allure, Cindi Leive, Conde Nast, cover ads, cover attachments, Glamour, Rolling Stones, Under My Thumb, Windows 8, Wired | 1 Comment

State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic

Posted on October 30, 2012 by Campaign Outsider

From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic | Leave a comment