FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks.

So, the missing links.

From Digiday:

The New Yorker Goes Native

In January, when the Atlantic ran sponsored content on behalf of Scientology, the media world went apoplectic. Last month, when the New Yorker began experimenting with sponsored content, no one made a peep. Times have changed.

Like many publishers before it — from the digital kids at Gawker and BuzzFeed to the more traditional types at the Atlantic to Forbes — the New Yorker has begun running content on behalf of brands. But unlike those who set the stage a year or so ago, there has been little fanfare around that fact that one of the most prestigious publications in print has gone native.

From Ad Age:

mental_floss_grunt_your_way_to_victory_1378497188Publishers Enlisting Editorial Staffers On Behalf Of Advertisers

An Emerging Trend in Sponsored Content?

Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.

Also from Ad Age . . .

Read the rest at Sneak Adtack.

 

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NYT’s Fascinating Huguette Clark Chronicles

From our Late to the Party of the First Part desk

For the last several years the New York Times has run a series of stories about Huguette Clark, “a copper heiress whose father was once one of the richest men in America.”

A copper heiress who also wasn’t seen in public for over two decades.

And whose last will and testament is being challenged by relatives who haven’t seen her in almost five decades.

Representative sample of Times coverage:

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Interesting how many different bylines appear in that list. Apparently there was no Huguette Clark beat reporter at the Times.

Regardless, now comes the latest installment, by Anemona Hartcollis:

The Two Wills of the Heiress Huguette Clark

With flawless etiquette, every year from 1977 to 2010, Katherine Hall Friedman sent a Christmas card to the home of 15CLARK2-articleInline-v2her distant relative Huguette Clark, a copper heiress whose father was once one of the richest men in America. She never got an answer.

For many of those years, Mrs. Friedman, a branding consultant known professionally as Carla Hall, lived just across Manhattan, an easy taxi ride or a meandering walk through Central Park from Mrs. Clark, who died in 2011 at 104, but she never tried to meet her.

Why not stop by? “I was brought up to believe that she was a private person,” Mrs. Friedman said recently in a sworn deposition, “and that everybody in the family respected her privacy. I never expected to meet with her.”

Now, that very privacy has been exploded by a court case brought by 20 of Mrs. Clark’s grandnephews, grandnieces, great-grandnephews and great-grandnieces, including Mrs. Friedman. They are challenging the disposition of her estate, which has been estimated at more than $300 million.

But wait – there’s more.

In 2005, according to the Times, Mrs. Clark “executed two wills, just six weeks apart.” The first gave virtually all of her estate to members of her family. The second “cut them out with a nasty Dickensian flourish”:

“I intentionally make no provision in this my Last Will Testament for any members of my family, whether on my paternal or maternal side, having had minimal contacts with them over the years. The persons and institution named herein as beneficiaries of my Estate are the true objects of my bounty.”

The big bounty would go to a foundation for the arts, leaving scraps of Huguette Clark’s fortune for her goddaughter, her primary doctor, he accountant, her lawyer, and “Beth Israel Medical Center in Manhattan, where she lived for the last 20 years of her life.”

Huguette Clark’s story is indeed Dickensian as detailed by the Times:

By many accounts, Mrs. Clark was a real-life Miss Havisham, a virtual spinster, alienated from most of her family, isolated in one candlelit room of her grand apartment on Fifth Avenue at 72nd Street, until she became so sick and emaciated that she was forced to go to the hospital.

Mrs. Clark arrived at the hospital in 1991 with skin cancer of her face that was so bad she could not hold food in her mouth, and that had carved “large deep ‘rodent’ type ulcers” where her lower right eyelid should be, according to notes by Dr. Singman. “She resembled an advanced leper patient,” he wrote.

By any standard, this is one corker of a story.

We heartily recommend you dive in.

 

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MA 5th Candidate Carl Sciortino Jr. Makes His Mark(ey) In TV Spot

Political newcomer Carl Sciortino Jr., who is running in the Democratic primary for Ed Markey’s vacated Massachusetts 5th District Congressional seat, has made quite a splash with his first TV spot.

From Politico’s Morning Score:

MASSACHUSETTS SPECIAL: COMING OUT: This week also brings a spate of new ads in the race to replace now-Sen. Ed Markey (D) in Massachusetts’s 5th District. Democrat Carl Sciortino, Jr., who is openly gay, “comes out” to his “Tea Party father” as a “proud Massachusetts liberal” in this one-minute spot, running for an undisclosed amount.

The spot:

 

(The web version asks for donations to “[keep] this ad on the air.” Which maybe ran once?)

Meanwhile, “Democrat [Katherine Clark] is making a $60,000 buy and was weighing one of two videos to run: http://bit.ly/16a0xPn.”

Could be a nice little dustup in the 5th, yeah?

 

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NYT’s David Carr Catches Up To Sneak Adtack

Cartoon_DONEThe hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative.

Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice job of examining native advertising . . .

Read the rest at Sneak Adtack.

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Actually, New York Beat Boston Yesterday

Forget the New York Yankees’ pathetic seven-of-eight losses to the Boston Red Sox over the past two weeks.

Consider this instead: The New York Times beat the Boston Herald on the quintessential Red Sox story of this season.

As the hardworking staff noted, the Times ran this piece last Monday:

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Nut graf:

The Red Sox have done two things exceptionally well this season: play baseball and grow beards.

Now comes Sunday’s Boston Herald with this front page:

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And this Sports section spread:

 

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Sucking Big Town hind teat sorta sucks, yeah Heraldniks?

But, to be fair, not as much as it sucks to be a Made Yankee Fan in Boston right now.

P.S. Today’s Red Sox/Duck Dynasty connection in the Herald also echoes our previous post. Not to get technical about it.

 

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Dead Blogging ‘The Other Place’ At The Central Square Theater

Well the Missus and I trundled over to Central Square yesterday to catch the Nora Theatre Company/Underground Railway Theater co-production of The Other Place and say, it was . . . interesting.

From the Central Square Theater website:

cstTOP.265x417Renowned neurologist Juliana Smithton’s life is unraveling: her husband is leaving her and a betrayal has led to an estrangement from her daughter – all while Juliana is in the midst of a medical crisis. Memories splinter, blurring the past with the present. A riveting mystery unwinds, starting with a professional conference and culminating at a cottage on Cape Cod.

Sharr White’s drama features Debra Wise as a very vivid Juliana wrestling with dementia, along with a terrific supporting cast.

As the hardworking staff has previously noted, Central Square Theater specializes in science drama (see Photograph 51 for details), and The Other Place is the latest notch in its belt.

Catch it if you can.

 

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That’s Just So Well-Earned! (Chet Curtis Edition)

The great Chet Curtis was inducted this past week into the Massachusetts Broadcasters Hall of Fame, as the Boston Globe’s Names column noted on Friday.

Chet Curtis honored by Mass. Broadcasters Hall of Fame

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The Massachusetts Broadcasters Hall of Fame held a luncheon Thursday to honor some of the industry’s biggest names, none more notable than Chet Curtis.

None more notable indeed. Chet was the consummate professional, unfailingly gracious and engaging. There was never a time I didn’t learn something interesting or valuable from my encounters with him.

Congratulations, Chet, and all the best.

 

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Sorry, New York Times: Twitter Is No ‘Titan Of Social Media’

From Friday’s New York Times front page:

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Except for this (via BrandonGaille):

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See that? Eight percent.

Some titan, eh?

 

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Correction o’ the Day (Red Sox Hideous Beards Edition)

From yesterday’s New York Times:

An article on Monday about the Boston Red Sox’ bonding by growing beards misstated the year the team adopted the catchphrase “Cowboy Up.” It was 2003, not 2004.

Well, the hardworking staff had missed that piece, so we clicked on over.

Bonding With Beards, the Red Sox Repair Their Clubhouse Chemistry

Red-Sox-Beards-slide-0E41-articleLarge

The Boston Red Sox take their craft seriously. Catcher David Ross owns a special comb. First baseman Mike Napoli has reached a level of forestation so impenetrable that a family of squirrels could be living on his face. And pitcher Andrew Miller has stayed true enough to the cause that he said his wife had “given up the battle.”

The Red Sox have done two things exceptionally well this season: play baseball and grow beards.

The piece states further,  “[t]he Red Sox are fairly conformist with their look: trim along the cheeks with a bulbous bottom, as if a hairy water balloon were swaying in the breeze.”

Seriously? Fairly conformist?

The current edition of the Sox looks like a spinoff of Duck Dynasty, a bunch of hillbillies engaging in random acts of grindness.

Fairly conformist? Like Si says, Hey don’t hustle a hustler.

 

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The Art Of The (Anti-)Matter

This full-page ad appeared in yesterday’s New York Times:

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The Art To Fight Violence website says only this about the initiative.

 

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But go to the Googletron and you’ll find this (via the Huffington Post):

Controversial Art Project Addressing Violence Against Children Is Censored By Facebook (NSFW PHOTOS)

Cuban artist and creative director Erik Ravelo is used to having his artwork censored. He was, after all, the man behind United Colors of Benetton’s UnHate campaign, which featured doctored photos of world leaders making out.

Yet his newest project, a personal artwork unrelated to his career as a creative director, has managed to spark even more controversy “I had people writing me, threatening me,” he said in a phone conversation with the Huffington Post. “At first the project was fun but it got a little out of hand.”

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“Los Intocables,” which translates to “The Untouchables,” is what Ravelo refers to as a “human installation,” featuring a variety of issues plaguing children around the world. “The right to childhood should be protected,” Ravelo writes on his website, a theme driving the visually disturbing works.

Disturbing is putting it mildly.

Putting the ad in the New York Times is, well, disrupting.

Let us know if we’ve missed anything.

 

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