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Author Archives: Campaign Outsider
No Djok: Novak Will Take Wimbledon, But Who Cares
With Rafael Nadal and Roger Federer flaming out at Wimbledon, it’s pretty much a lock for Novak Djokovic, who rolled in the second round over Bobby Reynolds. Odds are Djokovic will win the tournament, but his victory will be as … Continue reading
Posted in Uncategorized
Tagged Bobby Reynolds, French Open, Novak Djokovic, Rafael Nadal, Roger Federer, Wimbledon
2 Comments
Herald To Globe: Tattoo You!
The Boston Herald gets the Murder Ink award today with this front page: The feisty local tabloid draws a more detailed picture in its lead story on the increasingly lurid Aaron Hernandez investigation . . . Read the rest at It’s Good … Continue reading
Dead Blogging ‘Across the Grain’ At The Fuller Craft Museum
Well the Missus and I trundled down to Brockton to catch the Fuller Craft Museum’s Across the Grain: Turned and Carved Wood exhibit and, say, it was swell. Fuller Craft Museum is excited to present an exhibition of wood art that … Continue reading
FTC’s Stealth-Ad Warning Not Strong Enough
This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading
Posted in Uncategorized
Tagged AOL, APM, Bing, FTC, Google, Marketplace, Mary Engle, Mediaite, MediaPost, New York Times, search engines, Sneak ADtack, sponsored content, White House Down, Yahoo
2 Comments
BP = Bitter Petroleum
BP, the energy company that engulfed the Gulf in oil with its Deepwater Horizon meltdown in 2011, has begun a newly aggressive ad campaign after groveling to the American public for the past two years. Full-page ad in Wednesday’s New York … Continue reading
HERALD INTERESTED IN BUYING of GLOBE
The Boston Herald always delights in any adversity visited upon the Boston Globe. So it was no surprise that Wednesday’s Schadenfreude Gazette framed the upcoming sale of the stately local broadsheet in the least promising way possible. It’s time to sell the Globe Bids … Continue reading
Boston Herald’s ‘State Of The Arts’ Stealth Marketing
As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading
Miami Vise (NBA Championship Edition)
Behold the Miami-Industrial Complex: That MiamiWhereWorldsMeet crowd got together to run this ad in Tuesday’s New York Times celebrating the Heat’s second consecutive NBA Championship: You know what’s really So Miami? 400,000 people turned out for the victory parade. Roughly the same … Continue reading
When A Nation Forgets Its Own Clichés . . .
Well, that’s just sad. The hardworking staff has a habit of recording mangled phrases in the press, and here’s our latest batch. • About a week ago, the Boston Globe ran a story about CBS’s decision to stop broadcasting the … Continue reading
Posted in Uncategorized
Tagged ABC, APM, Boston Globe, Boston Pops, CBS, CBS This Morning, Cheryl Miller, Chris Christie, Chris Hughes, David Mugar, Eli Manning, Hall of Fane, July 4th fireworks, Legal Sea Foods, Marketplace, Mohamed Morsi, MSNBC First Read, New Hampshire Journal, New Republic, New York Times Magazine, NPR, Peyton Manning, Reggie Miller, Roger Berkowitz, The Note
8 Comments
Campaign Outsider 