Tag Archives: Legal Sea Foods

More Unsavory MBTA Advertising From Legal Sea Foods

Posted on December 22, 2017 by Campaign Outsider

As the hardtsking staff has noted on numerous occasions, Legal Sea Foods owner Roger Berkowitz has a penchant for ads that are equal parts puerile, tasteless, and banned by the MBTA. (Our kissin’ cousins at Two-Daily Town have their own … Continue reading →

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Bernie & Phyl Ads Get Phunky

Posted on June 24, 2015 by Campaign Outsider

Furniture mavens Bernie & Phyl are like baked beans & cod – New England traditions. For decades the couple – and their kids – have produced the most toe-curling commercials on Boston television. Representative sample:     But now – what should we call … Continue reading →

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Legal Sea Foods: We’re No Chain, Gang

Posted on August 8, 2014 by Campaign Outsider

Legal Sea Foods, the local restaurant chain whose menu is largely as tasteless as its ad campaigns, is biting back with a new series of TV spots. From Thursday’s New York Times: Call It What You Like, but Not a … Continue reading →

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When A Nation Forgets Its Own Clichés . . .

Posted on June 25, 2013 by Campaign Outsider

Well, that’s just sad. The hardworking staff has a habit of recording mangled phrases in the press, and here’s our latest batch. • About a week ago, the Boston Globe ran a story about CBS’s decision to stop broadcasting the … Continue reading →

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Instead Of Being Stupid Themselves, Legal Sea Foods Ads Say YOU’RE Stupid

Posted on June 1, 2013 by Campaign Outsider

Storied Boston restaurant chain Legal Sea Foods is the Benneton of eateries, constantly issuing offensive and – not good for a restaurant – tasteless ad campaigns. Previous taxitop ad: Previous TV campaign:   Now comes a new campaign with the … Continue reading →

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Legal Sea Foods Leaves A Bad Taste (II)

Posted on September 25, 2012 by Campaign Outsider

Some of you splendid readers might remember the hardworking staff’s tsk-tsking of Legal Sea Foods’ latest ad campaign a couple of weeks ago, especially this ad that ran adjacent to the Boston Globe’s obituary pages. Turns out, Henry Wheeler was … Continue reading →

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Legal’s Latest Ad: Hook, Line, And Stinker

Posted on September 12, 2012 by Campaign Outsider

Those madcap boys at Legal Sea Foods have another one of their die-laughing ads in the Boston Globe today: Call me the Mayor of Fogeyville, but these ads are profoundly unfunny. And the TV spots are no better:   Rule … Continue reading →

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Legal Sea Foods Leaves A Bad Taste

Posted on September 12, 2012 by Campaign Outsider

Ad in Monday’s Boston Globe Metro section, one page before the obituaries: Yes, Legal Sea Foods has a long and spotty history of controversial advertising. And yes, any publicity is good publicity, as they say. But this ad is a … Continue reading →

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