Tag Archives: Howard Schultz

Starbucks Is Not Just a Coffee Shop

You think the Seattle-based coffee chain is just a place to plant yourself, open your MacBook Air, and drink some overpriced Charbucks Latte? No. Starbucks is not just another outpost in Laptopistan. Starbucks is . . . a lifestyle brand. A … Continue reading

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When Journalists Rent Out Their B(u)ylines . . .

. . . nothing good can come of it. There’s a growing trend among journalists of co-authoring books with subjects they probably would be better off covering. Exhibit Umpteen, from Sunday’s New York Times.     Rajiv Chandrasekaran is a senior correspondent and … Continue reading

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Ask Dr. Ads: Does Starbucks Really Fit Oprah to a Tea?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So there I was, minding my own business and reading the New York Times when I came across this full-page ad. A boldly … Continue reading

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Ask Dr. Ads: What’s Up With The Starbucks Shutdown Ad?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I was enjoying a latte at the Coolidge Corner Starbucks and reading the New York Times yesterday when I came across this ad: … Continue reading

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Starbucks Is Not A Coffeehouse

It’s long been clear that Starbucks, despite its 17,651 franchises worldwide, is not just a coffeehouse chain. It’s a lifestyle/culture brand, producing CDs, co-producing movies, publishing books, and serving as an art gallery. Not to mention operating as a political … Continue reading

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NYT Adstravaganza: Starbucks Fixing, Yoko UnFracking

Interesting full-page ads in Friday’s New York Times. On Page Five, this ad for Starbucks’ Come Together campaign to Fix the Debt: Furthermore, here’s the message chairman Howard Schultz posted on the Starbucks website: Let’s Come Together, America Wednesday, December … Continue reading

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Let The $4 Billion Rumpus Begin! (Starbucks Political $$$ Edition)

By now it’s clear that Starbucks CEO Howard Schultz is overcaffeinated on the topic of partisan gridlock in the nation’s capital. But his crusade is really percolating thanks to this full-page ad in Sunday’s New York Times (via Mogulite): The text … Continue reading

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