FTC Cracks Down on Native Advertising

Lately, the Federal Trade Commission has been acting all kinds of feisty.

First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids app, which runs junk-food videos like this but claims they’re not ads.

 

 

Now the FTC has issued new rules for the persistent purveyors of native ads, which the agency finally realized have hit epidemic proportions. As the New York Times reports, “the tactic now called native advertising is not new — many radio ads, magazine inserts and infomercials, for example, have long used a similar strategy. But native ads have grown more sophisticated online, and the line between marketing and journalism has blurred.”

To the point where we could use an FTC Deputy Commissioner of Optometry.

And maybe we’re sort of getting one. From Kristi Ellis at WWD . . .

Read the rest at Sneak Adtack.

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Quote o’ the Day (Bride of Wildenstein Edition)

From our Day Late, Dolor Short desk

Buried in yesterday’s New York Times piece about the Wildenstein art dynasty going Chernobyl, with everyone suing everyone.

Jocelyn Wildenstein, Alec’s first wife, known for her extensive plastic surgery, more or less opened the internal workings of the dynasty (the business was founded by Daniel’s grandfather). Her revelations in the 1990s include information about the family’s free-spending lifestyle, which included that 58,000-acre ranch in Kenya, Ol Jogi, described as home to hundreds of elephants and white rhinos.

Known for her extensive plastic surgery? Really?

C’mon, Timesniks: Jocelyn is the legendary Bride of Wildenstein, known far and wide for her tragic plastic surgery.

Representative sample:

 

the-bride-of-wildenstein_8-reasons-to-avoid-cosmetic-surgery

 

Ouch. But credit where cosmetic’s due, eh?

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Bad News for St. George’s, Rare Good News for St. Paul’s

It’s been all Prep School Reprehensible this year, what with the shameful Senior Salute at St. Paul’s School in New Hampshire and the stunning revelations about The Dark Hallways of Horace Mann chronicled this month in The Atlantic by Caitlin Flanagan.

Then came yesterday’s front-page Bella English piece in the Boston Globe about St. George’s School in Rhode Island.

Prep school reveals extent of sex abuse

St. George’s investigation says staff victimized 26 students

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An investigation by St. George’s School has found that a total of 23 students were sexually abused by three school employees in the 1970s and ’80s, according to a draft of a report provided to the Globe Wednesday evening. The perpetrators were fired, but the prep school did not report them at the time to child protection services, as mandated by law.

But wait – there is, improbably, good news for the beleaguered St. Paul’s School in this Alexandra Bruell piece in the current issue of Advertising Age.

Meet the 17-Year-Old Running a Profitable Agency out of His Prep-School Dorm Room

PrepReps Gives Brands Access to On-Campus Ambassadors

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Marketing exec Max Baron has a jam-packed day. Today, he’s reaching out to five clients, facilitating a mailing giveaway, planning his firm’s next two weeks of Instagram posts and reaching out to 150 brand ambassadors who need a weekly check-in.
He’s doing all of this from his parents’ place in New York City, where he’s staying during his Thanksgiving break.

Mr. Baron just turned 17, and he’s the CEO and founder of PrepReps, a company he started at the age of 15 to connect social influencers on high school and college campuses with brands looking to engender young loyalty. When he’s not home for the holidays, he’s camped out in a dorm room at St. Paul’s School, a prep school in New Hampshire.

So, to recap: St. Paul’s combines the deplorable with the explorable.

Cold comfort, yeah?

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising.

(Our personal favorite is the Russian nesting ads – a Times print ad for a Times native ad – that ran back in July. For a detailed look at the Times’s $30 million T Brand Studio native advertising shop, see this excellent Monday Note post by Frédéric Filloux.)

Now comes the latest combo platter: native advertising and the Times VR push.

From Digiday:

The New York Times and the Weinstein Company have launched “Carol: Dearest…” the first virtual reality project from the publisher’s native advertising unit for a movie studio — and the first one of its kind that lets viewers control the action. The ad is for the studio’s upcoming movie, “Carol.”

First, here’s the print ad, which ran in the December 13 New York Times magazine . . .

Read the rest at Sneak Adtack.

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NY Tabloid Throws Brady Punch

Despite his concerted efforts to dodge questions about his good buddy Donald Trump, New England Patriots quarterback Tom Brady gets sacked today by the New York Daily News.

Page One (via the Newseum):

 

NY_DN

 

Ouch.

(Story here if you’re a glutton for punishment.)

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New York Times Puff Piece Is Less Than Fenway Frank

The Grey Lady gives a big wet kiss today to local developer Steve Samuels, who’s responsible for most of the recent building boom in the Fenway area.

From the Times Business section’s Square Feet column:

Fenway Park’s Neighborhood Changes, but Keeps Its Character

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BOSTON — The Fenway neighborhood is most closely associated with Fenway Park, the Red Sox and baseball-themed taverns.

But according to Steve Samuels, the chairman of Samuels & Associates, a Boston development firm, the neighborhood character is better represented at the Tasty Burger walk-up window on Boylston Street around 2 a.m. on weekend nights.

“There you have the kids who’ve been drinking at the nightclubs on Lansdowne Street, medical residents in their scrubs who just got off their shifts, and the transvestites from the gay bar up the street — all standing in line for a burger,” Mr. Samuels said. “That is the Fenway. It’s a unique and funky area, and it’s got great personality.”

Not to mention rents in new developments like Fenway Triangle Trilogy  that “start  at about $2,700 for a studio and range to more than $8,000 for a three-bedroom.”

And that’s just part of what Samuels has done, as Times reporter Lisa Prevost notes.

Since 2004, his company has built nearly 950 rental units in the neighborhood in three residential towers featuring landscaped terraces, rooftop decks and ground-floor retail. With the help of Chinese investors, it recently broke ground on a fourth, the 30-story Pierce, which will add another 240 rentals and 109 upper-floor condominiums in sleek glass towers marking the gateway to the neighborhood.

Here’s one development she overlooked, though (via the Boston Herald).

Family reels in anguish after Thanksgiving murder outside Fenway bar

A family is mourning the murder of a young commuter rail conductor, shot down around 2 a.m. outside a bar across from Screen Shot 2015-12-16 at 11.53.00 AMFenway Park in a hail of gunfire that left three other young men wounded.

Jephthe Chery’s mother, flanked by loved ones, howled “My son!” in anguish on the quiet Hyde Park street this afternoon where he lived with her as well as a younger brother and sister. Car after car of mourners arrived in tears to embrace on the sidewalk.

“He’s the breadwinner in our family,” said a cousin, who identified himself only as Melvin. “Everything he did was positive, nothing negative. The good does die young and he’s a good man that died young.”

(To be fair graf goes here)

To be fair, the murder of Jephthe Chery is not entirely representative of the Fenway area.

Then again, neither is the Times piece.

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Bee(g) Headache for Bayer

It’s understandable if Bayer needs a couple of aspirins after this full-page ad in yesterday’s New York Times.

 

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The honey shot:

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The Natural Resources Defense Council has a bee in its bonnet for good reason according to the (Raleigh) News & Observer:

Bayer spent $12 million last year, when it earned profits of more than $3.6 billion, promoting bee health as the world’s top neonic maker and No. 2 Syngenta fend off suggestions the chemicals are bee-killers.

Both companies are fighting pressure from regulators in the U.S. and Europe with publicity campaigns and lobbying aimed at telling people that neonics are beneficial and safe when used correctly, and that bees face greater peril from parasites, pathogens and poor diets as wild flowering plants diminish.

Too bad all the buzz is going the other way.

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Boston University Strips Bill Cosby of Honorary Degree

After what seemed like an interminable delay, Boston University has joined myriad other academic institutions and torn the sheets with Bill Cosby.

Statement of BU president Robert A. Brown:

After careful consideration, the Boston University Board of Trustees has voted to revoke the honorary Doctor of Humane Letters degree that was conferred on Bill Cosby at the University’s Commencement ceremony in May 2014. The Screen Shot 2015-12-14 at 12.35.28 PMBoard’s decision was based on a determination, supported by Mr. Cosby’s sworn deposition testimony, that his treatment of women has brought significant and lasting discredit upon himself and is inconsistent with the University’s mission and values. Mr. Cosby’s admitted conduct, which the University learned about only after awarding him the degree, demonstrates that his character fails to reflect the integrity and virtues that the University values and esteems in members of its community, and in those persons the University holds up for this particular honor.

This statement can also be found on the Board of Trustees website.

BU Today story here.

Hey hey hey.

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Politico’s Jack Shafer Throws Shade at the Boston Globe

In his latest column, Politico media maven Jack Shafer gets all farbissen about this past week’s Great Newspaper Migration.

Why Is the Washington Post So Obsessed With Its Move?

It’s easier to write an obituary for a building than a profession.

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Only a grinch would deny a group of white-collar wage slaves their trip down memory lane upon the occasion of their company’s move from one dump of an office building to another. But, dear reader, I am that grinch.

If you read the Washington Post print edition or visit its website with any regularity, you might get the impression that one of the larger stories in the nation’s capital is the fact that its paper of record is moving a seven-minute walk east from the downtown D.C. location it has occupied since 1972 . . .

But for the Washington Post, the change of venue is an event taking its place in history alongside Moses leading the Jews out of Egypt, the Great Migration from the South or Hannibal’s hike over the Alps.

Shafer also kvetches about a Post farewell editorial “written in a tone hard to distinguish from the work of a starstruck intern.”

Not to mention:

Post Metro columnist John Kelly wrote his goodbye to the place in late November and cartoonist/editor/columnist Michael Cavna filed his earlier this week. The paper’s video team produced at least two farewell vids and another two about the paper’s new address. Feature writer Joel Achenbach produced a photo-profile of the building for his blog in which he also reported on the paper’s goodbye party to itself (A-list alumni in attendance: Bob Woodward, Carl Bernstein, former executive editors Len Downie and Marcus Brauchli and former publisher Don Graham).

And then there’s the “4,000-word feature about the building’s history by staffer Marc Fisher, who also emceed the paper’s internal goodbye party.”

Talk about your extended Post mortem.

But Shafer doesn’t stop there.

His climactic conclusion:

Newspapers—all American newspapers—have been on a trajectory for the past decade (or more) toward less influence and diminished importance, and smaller offices. When newspapers have left their traditional homes (Detroit, Miami, Seattle, San Jose, Atlanta, Philadelphia, and elsewhere) for less prestigious nests, it becomes psychologically important for journalists to remind readers, Norma Desmond style, of how big they once were. The Boston Globe, much smaller now, is taking a victory lap in the movie theaters for an investigative story it published 13 years ago. And when it moves from its unloved building in 2017, I’ll buy you a Sam Adams if Boston readers aren’t treated to a Post-worthy round of commemoration.

We’ve already seen the first volley about the Globe’s move from its unloved building.

More, it’s a Shafer bet, to come.

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Trump’s Strong-Arming Jeb Bush Donor Is BULLYs–t

As the dustupping staff noted yesterday, Donald Trump mouthpiece Alan Garten sent a cease-and-desist letter to Jeb Bush mega-donor Mike Fernandez threatening legal action if he published this ad calling Trump a BULLYionaire.

 

mikes ad

 

Regardless, the ad did run in the Miami Herald last Sunday according to the Daily Mail, with more supposed to come this weekend.

But first, some blowback on the blowhard . . .

Read the rest at Dustup 2016.

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