Tag Archives: Sneak ADtack

The Creepiest Place on Earth: The MagicBand Kingdom

Disney World is now Digi World, as this New York Times piece reports: At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) ORLANDO, Fla. — Imagine Walt Disney World with no entry turnstiles. Cash? Passé: Visitors would wear rubber bracelets encoded … Continue reading

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The Branded Content Boiler Room

This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading

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The Problem With (Literally) Dead Blogging

The hardtracking staff has – in [this] venue – initiated the concept of Dead Blogging: Actually waiting for something to be over before writing about it. But this weekend’s Wall Street Journal features a different sort of dead blogging: Life and Death Online: Who … Continue reading

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Marketers Very Content With Branded Content

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading

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Facehook: Ads You Like It (Or Not)

From our Two Steps Forward, One Step Back desk Facebook vampire Mark (Data) Suckahberg is at it again, now messing with your  messaging feature, described here in typical Facebookese. Translation for the Facebook-impaired, via PR Newser: Facebook To Let Strangers, Brands Send You … Continue reading

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Call It Instascram

It started out as the classic Facebook privacy dance: two steps forward, one step back. From CNET this morning, via The Daily Beast: Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought … Continue reading

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Facebook Giveth, And Facebook Taketh Away

From our In Your Facebook! desk More two steps forward, one step (Face)back action. Via Mashable: Facebook Changes Privacy Controls, Forces Users to be Searchable Facebook is rolling out new privacy controls Wednesday morning, while also taking away the option for you … Continue reading

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Data-Mining Kids: Internet Players Are Agile, Mobile, And Hostile

That’s what legendary Texas Longhorns coach Darrell Royal said he wanted hisplayers to be – except he pronounced it a-gile, mo-bile, and hos-tile. But that’s what the Federal Trade Commission does not want current kids’ app developers to be in tracking them on tablets and … Continue reading

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Time.com Steps On The Newsvertising Gas

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading

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Time.com Steps On The Newsvertising Gas

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading

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