Tag Archives: Coca-Cola

PepsiCo’s Weak, Late NYT Tribute to Roger Enrico

Posted on June 9, 2016 by Campaign Outsider

Actually, a week late. As the hardworking staff noted a few days ago, former PepsiCo chief Roger Enrico died last Wednesday; this New York Times obituary ran Friday. The following day Pepsi’s old Cola Wars archrival ran this full-page ad in the … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Cola Warmth, Cola Wars, New York Times, PepsiCo, Roger Enrico | 1 Comment

The Day the Hardworking Staff at Campaign Outsider Went Viral

Posted on June 8, 2016 by Campaign Outsider

Full disclosure: The hardworking staff has a small but deeply disturbed following at Campaign Outsider, and we appreciate each and every one of you splendid readers. But yesterday something entirely unexpected happened: We went sort of viral on Facebook. It … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Cola Wars, Facebook, Madonna, Michael J. Fox, Michael Jackson, Muhammad Ali, New Coke, New York Times, PepsiCo, Roger Enrico | 2 Comments

Coca-Cola Classy: Runs NYT Tribute to Pepsi’s Roger Enrico

Posted on June 5, 2016 by Campaign Outsider

Former PepsiCo chief Roger Enrico died last Wednesday, just early enough to get his due before all obits were swamped by Muhammed Ali’s. New York Times obituary for Enrico: Roger Enrico, PepsiCo Chief During 1980s ‘Cola Wars,’ Dies at 71 … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Cola Wars, Madonna, Michael J. Fox, Michael Jackson, Muhammad Ali, New Coke, New York Times, PepsiCo, Roger Enrico | 3 Comments

Correction o’ the Day (Joe Nocera Woodshed Edition)

Posted on May 3, 2014 by Campaign Outsider

Last Saturday the New York Times op-ed page featured this piece by columnist Joe Nocera. Buffett Bites Back The first Saturday in May is always a great day for Warren Buffett. That’s the day his conglomerate, Berkshire Hathaway, holds its annual meeting in … Continue reading →

Posted in Uncategorized | Tagged Berkshire Hathaway, Borsheims, Buffet Bites Back, CNBC, Coca-Cola, Fortune, Gorat's, Joe Nocera, Muhtar Kent, Mutual Man of Omaha, New York Times, Piccolo's, Warren Buffet | 2 Comments

Has Google Replaced U.S. Postal Stamps in Celebrating Cultural Giants?

Posted on January 19, 2014 by Campaign Outsider

Call it the Dawn of the Great Google Doodle Backlash. From today’s Washington Post Outlook section (via Politico Playbook): The case against the Google Doodle When Google honored African American author Zora Neale Hurston with a custom logo — a Google … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Daphne A. Brooks, Doodle, Google, Great Google Doodle Backlash, Harlem Renaissance, Justin Moyers, Los Angeles Times, Malcolm X, Martin Luther King Jr, McDonald's, Mohandas Ghandi, Outlook, Politico Playbook, Princeton University, The Root, Time, U.S. Postal Service, U.S. Postal stamps, Washington Post, Zora Neale Hurston | 3 Comments

The Branded Content Boiler Room

Posted on January 7, 2013 by Campaign Outsider

This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading →

Posted in Uncategorized | Tagged branded content, branded storyteling, Coca-Cola, content marketing, Custom Content Council, Sierra Nevada, Sneak ADtack | 1 Comment

Memes Go Better With Coca-Cola?

Posted on January 16, 2012 by Campaign Outsider

Campaign Outsider Headscratcher o’ the Day (pat. pending) Via Art Knowledge News (about a 125th anniversary Coca-Cola book): New Illustrated Book Celebrates the World’s Most Iconic Coca Cola NEW YORK, NY- This illustrated book celebrates the world’s most iconic beverage with the … Continue reading →

Posted in Uncategorized | Tagged 125 anniversary, Amazon, Andy Warhol, Art Knowledge News, Assouline, bum on the corner, Coca-Cola, Liz Taylor | Leave a comment

The Center For Suing In The Public Interest

Posted on July 25, 2010 by Campaign Outsider

As the hardworking staff noted several weeks ago, on June 22 the endlessly outraged Center for Science in the Public Interest (CSPI) served McDonald’s a notice of its intent to sue in several states (including Massachusetts), demanding that “McDonald’s USA, LLC (‘McDonald’s’) … Continue reading →

Posted in Uncategorized | Tagged Can't Stop Pursuing Indictments, Center for Science in the Public Interest, Coca-Cola, CSPI, Happy Meals, McDonald's, UnHappy Meals, Vitaminwater | 3 Comments

Ad o’ the Day©

Posted on October 17, 2009 by Campaign Outsider

The Coca-Cola Company is officially on the run. The soft drink giant ran another full-page ad in Friday’s Wall Street Journal as part of its Live Positively (read: Don’t Ban Us from Schools) campaign, which features a series of “Real … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Live Positively, sugar-industrial complex | Leave a comment

Croke-a-Cola

Posted on October 5, 2009 by Campaign Outsider

On Saturday, the New York Times ran a story about the end of bake sales in city schools: The change is part of a new wellness policy that also limits what can be sold in vending machines and student-run stores, which … Continue reading →

Posted in Uncategorized | Tagged bake sales, Coca-Cola, livepositively.com, New York Times | 1 Comment