Tag Archives: Chevron

Politico Pimps Out Its Daily Tipsheets to Advertisers

Posted on July 16, 2014 by Campaign Outsider

From its inception, Politico has pursued one objective: to win the morning. Toward that end, the (mostly) online publication has launched an armada of daily tipsheets.     For some time now, those daily digests have featured embedded advertising along these … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by Campaign Outsider

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by Campaign Outsider

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

Posted in Uncategorized | Tagged , , , , , | Leave a comment

WSJ Punks NYT. Again.

Posted on October 19, 2010 by Campaign Outsider

[Chapter Umpteenth in the ongoing Wall Street Journal/New York Times Slapfight:] Monday’s Wall Street Journal featured this piece in the Marketplace section: Chevron Ad Campaign Answers Critics Head-On As Big Oil struggles to repair its image in the wake of … Continue reading →

Posted in Uncategorized | Tagged , , , , , | 2 Comments