Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by Campaign Outsider

Apparently, Monday was Chevron Day at Time.com.

In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories.

Here’s a screen grab from a piece as it appeared Monday morning:

Picture-11-1024x655

 

Read the rest at Sneak Adtack.

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