Ad Age Wants It Both Ways On Stealth Marketing

2013-09-23Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past three years.

Namely, that native advertising – those ads in sheep’s clothing that are designed as a spoonful of sugar to make the marketing go down . . . in a most delightful way – is a cancer on the news media.

Cover story (print edition) . . .

Read the rest at Sneak Adtack.

 

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‘The World’s Oldest Living Altar Boy’

(In a recent post about potential sneaker endorsements for Pope Francis, I mentioned that years ago I had been “the Oldest Altar Boy Ever (details to come).” So here they are.)

I grew up on New York’s Upper East Side before it was the Upper East Side.

el-87_78

169 East 89th Street.

Third Avenue El. Three-room apartment. Six kids. (Two reasons we thanked God the old man traveled a lot for his job with American Airlines.)

Bunk beds, chair bed, fold-out couch. The only place we didn’t sleep was on top of the refrigerator (which was in what we laughingly called the living room).

Regardless . . .

My grammar school was St. Ignatius Loyola (on 84th), but my parish was St. Thomas More (on 89th), where I was a choir boy (until they found some kids who could actually sing) and an altar boy.

Seven o’clock Mass was brutal, but the money was good at funerals and weddings. Unfortunately, at one wedding the groom gave me a dollar instead of the usual five, so I waited for him at the curbside limo and said A buck? You cheap bastard!

Penny wise, pound foolish as it turned out. I didn’t do another wedding for a very long time.

Regardless . . .

In 8th grade I took the test for Regis High (right across the street from St. Iggys) . . . and failed it.

I also took the test for Bronx Science (the best high school in the city) . . . and passed it.

Excellent, yes?

Not so fast.

My folks said no way I was going to a non-Catholic high school.

Fine, I said. I’ll go to Cardinal Spellman, which at the time was the academic equivalent of a Ford factory.

Over my dead body, said Jackie’s Agnes.

(That was my Mom. The old man and both his brothers married women named Agnes. So it was Jackie’s Agnes, Dan’s Agnes, and Sonny’s Agnes – who, God love her, is still alive at age 99. I also had an Aunt Cissy, a cousin named Brother, and a godfather named Boyfriend Johnny Cullen.

(Best. Nickname. Ever.)

Regardless . . .

Jackie’s Agnes said, you’re going to Fordham Prep just like that nice Jimmy Schnell up the block (whose mother Grace was the finest woman – outside of Jackie’s Agnes and the Missus – I ever knew).

But in 1967 Fordham Prep’s tuition was $400 a year, which was about $399 more than Jackie’s Agnes had to spare.

So she trundled up to St. Thomas More and finagled me an Altar Boy Scholarship out of Bishop Furlong, the head of the parish.

Translation: Four years of indentured religious servitude.

By the time I was 17, the cassock (long black thing) was way too short for me, and the surplice (short white thing) looked like something Britney Spears would wear on tour.

Not a pretty sight.

Then fate intervened. After a decade of pretend house-hunting – Sunday jaunts to New Jersey and Long Island that gave us false hope we might actually escape 169 – the old man finally pulled the trigger and moved the family to the Hartford area where he had been working the previous 18 months, spending weekdays there (Praise Jesus!) and weekends in the city.

They left.

I stayed.

And moved to the Bronx, where I sort of (a whole nother story) lived with Uncle Buster and Aunt Evvie – childhood friends of the old man and Jackie’s Agnes.

Which meant I was no longer in St. Thomas More’s parish, and no longer the World’s Oldest Living Altar Boy.

Say it with me:

Amen!

 

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Dead Blogging ‘The Menino Legacy’ At Ford Hall Forum

From our Late to the Party desk: This was actually written three days ago, but we misplaced it.

Well the hardworking staff trundled down to the Ford Hall Forum last [Thursday] for The Menino Legacy: Down to the Wire and, say, it was swell.DownloadedFile

The panelists were Boston political Rain Man Larry DiCara, Boston political rainmaker Mary Anne Marsh, Boston Globe Op-It Gal Joan Vennochi, and Suffolk University’s Boston Herald embed John Nucci.

We originally considered doing this summary Gangnam-style, but came to our senses and switched to Shorthand-style, with a liberal dose of paraphrasing.

The conversation started out with this week’s preliminary election, which drew a 31% turnout.

Larry DiCara: In 2012 255,000 in Boston voted for Barack Obama. This week 113,000 voted in the prelim, similar to 1993 and 2009. Smaller turnout meant the voters were older, whiter, more Catholic, and more public workers – more like the Old Boston. That number will probably go up to 150,000 in the general.

John Nucci: Despite that voter profile, Marty Walsh and John Connolly are not Old Boston – both are progressives.  But the prelim was Old Boston in geographical turnout: for Walsh in Dorchester and South Boston; for Connolly in in West Roxbury, although he drew from a broader base of support overall.

Joan Vennochi: Those two are no more progressive than Tom Menino.

Mary Anne Marsh: But they were the two that were best prepared. Both have wanted to be mayor for a long time. They have been at it for years, laying the groundwork.

JN: New Boston: East Boston has gone from Italian to Latino, South Boston has more young progressives, Charlestown dramatically changed.

JV: And there was no East Boston turnout.

LD: Because so many Latinos in East Boston are not citizens. Overall one in six residents of Boston is not a citizen.

JV: Identity politics was not a defining theme in this race.

MM: Charlotte Golar Richie gave herself 20 weeks to run. Considering she didn’t prepare in advance, she didn’t do badly. But you need to be out there all the time ahead of time if you want to succeed – like Tito Jackson, Linda Dorcena Forry, Ayanna Pressley, and now now Michelle Wu.

LD: In 1983 Kevin White didn’t announce he wasn’t running for reelection until the Friday before Memorial Day. But others were already out there – Ray Flynn, Mel King, me, Dennis Kearney, David Finnegan . . .

MM: Even if there had only been one black candidate in the race, it wouldn’t have made a difference. You have to be ready, and Charlotte Golar Richie didn’t have the orgnization.

LD: She didn’t give a reason to vote for her.

JV: I think CGR was hurt more than helped by the effort to clear the field.

LD: Now the two finalists have to pursue the supporters of the losing candidates. They need to reach out to community leaders, stand in the neighborhoods. In the finals, Kevin White won every minority precinct. The same essentially for Ray Flynn and Tom Menino in their finals.

JV: The schools issue could help Connolly in those communities because it cuts across almost all demographic lines.

JN: Connolly dida good job of organizing parents, but will minority voters come out for the general?

LD: And could a low minority turnout hurt Ayanna Pressley in the City Council race?

MM: The general could be an epic battle of big business vs. big labor. That’s why Connolly focuses on schools to distance himself from corporate ties, and Walsh talks about the middle class to distance himself from labor ties.

JV: Well, this will be an epic battle in a very small slice of Boston. We had all the candidates come to Globe forums and all their attempts to appeal to the young professional crowd, all their talk of food trucks and micro units, and happy hour did them no good. They’re not getting that demographic.

(At that point the conversation turned to Tom Menino’s legacy, which after all was the purported topic of the forum.)

JN: This is a guy with a 75-80% popularity rating after 20 years. That’s remarkable. Signature features? He made city residents feel good about city services – street cleaning, garbage pickup, snow removal.He was an urban mechanic, yes, but with a vision – just look at the South Boston Innovation Distict or the Boston skyline.

LD: He leaves the city in its best financial shape in probably a hundred years. When he started Boston was compared to Detroit and St. Louis. You don’t hear this comparisons anymore. Number two: No one’s gone to jail. Think about it: they went to jail in the White administration, they went to jail in Flynn’s terms. Guys in office for a long time start to take their eye off the ball. Tom Menino never took his eye off the ball.

(Mercifully, Joan Vennochi then jumped in to introduce the reality-check portion of the evening.)

JV: On the positive side he loved the job, he was accessible and authentic, and he did good by Italians – which is another way of saying no one went to jail. But regarding the schools I’d give him a grade of C, and some parents and students would grade him even lower. As for development, remember – the waterfront was originally seen as a neighborhood. What it is now is restaurants, hotels, and a convention center. Beyond that, diversity was low in the Menino administration and inclusivity scarce – he kept a very small inner circle.

(Various and sundry harrumphs here.)

MM: Well, no one in 2013 is campaigning on change.

LD: In 1983, only 18% wanted Kevin White to run for reelection – that’s about the nmber of people on his payroll. It’s a very different end with Tom Menino.

(Then came the Q&A, which the hardwriting staff forgot to listen to.)

One last fun fact to know and tell, courtesy of Mary Anne Marsh:

Eugene Rivers – you know, the guy who made a big deal in yesterday’s Boston Herald about the failure of Boston’s black leadership to maximize the minority community’s clout in the mayoral race – didn’t vote on Tuesday.

Like my old man used to say, a real operator.

 

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At Last! A Team That Choked Worse Than The 2004 Yankees

As a Made Yankee Fan in Boston, the hardweeping staff has lived with the specter of the 2004 ALCS meltdown by the Bronx Bumblers for lo! these many years.

But now comes a team that went even more Chernobyl than the Yanks.

Say hello to Team New Zealand, which yesterday lost the America’s Cup to Team USA in spectacular fashion.

 

From news.com.au:

Is New Zealand’s loss in the America’s Cup the worst choke in the history of sport?

GREG Norman, eat your heart out.

Despite long boasting the greatest choke in Australasian sport, courtesy of that 1996 US Masters meltdown,  Queensland golfer Norman has now been usurped by the unlikeliest of sources – a bunch of Kiwi sailors.

On the cusp of the greatest America’s Cup victory since Alan Bond, John Bertrand and that secretive winged keel, the boys aboard Team New Zealand blew an 8-1 series lead to lose the America’s Cup to Team USA.

They have now etched their names alongside that great list of global chokers which not only includes the Great White Shark, but also Jana Novotna in tears at the ’93 Wimbledon final and Jean Van de Velde, trousers rolled up to his knees, in that 18th water hazard at the 1999 British Open.

Wait – just Brits who folded like origami? No mention of the Greatest American Sports Choke Ever?

Shades of Fog in Channel: Continent Cut Off.

Anyway – cheers to the Kiwis.

Misery loves company, mates.

 

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After This, No Mo

Roger Angell has this fabulous parting gift for the great Rivera in his New Yorker blog.

Mo Town

San Francisco Giants v New York Yankees

Late on yesterday’s dazzling, post-summer afternoon in the Bronx, each batter and infielder moved and ran with his own autumnal sharp-shadow cutout barely attached at the foot. The brilliant, reminding light was relentless; it never let us up, enamelling the grass at the outset, then producing late-inning gateways of alternate shadow and sun between the mound and home plate that made each pitch flicker in its flight. No, no, you wanted to say: Not so fast. Not yet. (“ONE MO TIME,” said a fan’s held-up plea.) It got late early up there, as Yogi once said, and the outcome we didn’t want arrived just the same, in spite of plaques and speeches. Mariano Rivera’s pregame “Exit Sandman” final-Sunday ceremonies at the Stadium—he’s retiring after nineteen seasons—had been awkwardly merged with Andy Pettitte’s recently announced decision to depart for good, too, after eighteen (all but three with the Yanks), but, because Andy would be starting against the visiting San Francisco Giants and was preoccupied with that, it remained Mo’s day mostly, and sweetly reassuring. Waterford crystal, the comical rocking chair, parents, family, current teammates and old ones. Paulie, Jorge, Bernie, Derek, Tino, manager Joe, Rachel Robinson (Mo, of course, the last player to sport Jackie Robinson’s universally retired uniform number, 42). Michael Kay. Speeches, smiles—Rivera won this category, hands down—and an actual surprise: Metallica, live and in person, there to play his entrance song.

Angell should have his own entrance song – he’s that good a writer – as he proves yet again in this ave atque vale to Rivera (and Pettitte).

Andy was almost great, giving up two hits in seven innings—the first a home run in the sixth by the rookie San Francisco shortstop Ehire Adrianza, and the other a double in the eighth by Pablo Sandoval, which shortly became the winning run—Andy had gone, with a final hat wave —in the Yanks’ excruciating 2-1 defeat. Mariano came on with one out in the eighth, and surrendered a single but no runs, and along the way gave us still again his eloquent entering run from deep center field; the leaning stare-in with upcocked mitt over his heart; the reposeful pre-pitch pause, with his hands at waist level; and then the burning, bending, famed-in-song-and-story cutter. All these, seen once again, have been as familiar to us as our dad’s light cough from the next room, or the dimples on the back of our once-three-year-old daughter’s hands, but, like those, must now only be recalled.

Sweet.

As a Made Yankee Fan in Boston, we’ll miss them both.

But we’ll miss you most of all, Scare Mo.

 

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Bikers Beware! Brookline Cops Busting Sidewalk Cyclers!

As we made our merry way to school the past two mornings, the hardwalking staff has observed bike riders being nabbed by Brookline police right at the Brookline/Boston line and issued . . . something – maybe a ticket, maybe a warning, don’t know.

But we do know that a local resident named Frank Caro wrote this piece for the Brookline TAB  ten days  ago:

Time to talk about bicycles on sidewalks in Brookline

Brookline – Use of sidewalks needs to be part of Brookline’s discussion about accommodating the growing number of bicyclists. Fortunately, most bicyclists ride in the streets. However, some bicyclists ride on the sidewalks, and do so even when the sidewalks are narrow and there is pedestrian traffic. From a pedestrian perspective, these bicyclists are a safety hazard.

I am writing as a pedestrian advocate for BrooklineCAN. Because we want to encourage walking by people of all ages, we want Brookline sidewalks to be safe. We are concerned about injuries pedestrians may suffer if they are hit by a bicycle on a sidewalk. Falls are particularly a concern for seniors, because they often result in serious injuries.

Caro writes that last spring “the Brookline Transportation Board quietly put in place regulations concerning operation of bicycles on sidewalks.” They prohibit adults/teens from riding bikes on sidewalks in commercial areas. But there’s a loophole: “Operators of bicycles are not permitted to ride on sidewalks at speeds greater than ‘ordinary walking speed.'”

Of course, Caro says, it’s tough to ride that slowly, so most don’t. Thus, the tickets.

Cue the Letters column:

Too many bike v. pedestrian close calls

Roads too dangerous to ban bikes from sidewalks

What bicyclists and pedestrians have in common

Bikes on sidewalks = ‘lethal threat’

We’ll let you know if the cops are still addressing the lethal threat tomorrow.

 

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PBS NewsHour Needs A Subscription To The New Republic

Last night’s PBS NewsHour featured an interview with former Pres. Bill Clinton about, among other things (like the Missus running for president), the Clinton Global Initiative.

From the newscast’s transcript:

Screen Shot 2013-09-24 at 1.24.28 AM

JUDY WOODRUFF: So the Clinton Global Initiative, this is your ninth year, is that right? The theme this year is mobilizing for impact.

Most people, I think, in this country look at the incredible poverty that exists around the world, developing countries. What do you see? How do you measure that progress has been made?

BILL CLINTON: I will give you an example. That’s the best way to answer it, from our own foundation.

In Malawi, we have got this anchor farm, about 400 acres. We teach people the best farming techniques. We buy for the farmers cheaper seeds, cheaper fertilizer, cheaper insecticide. We take their crops to market for free. We store them properly so they can wait until they can get a high price.

And we’re talking about women on an acre of land farming with a hoe. I met with — I was down there planning with this woman farming with a hoe an acre — 21,000 of them, first year, average increase in income, 567 percent. Average increase in outcome, they’re producing two-and-a-half times as much food on the same piece of land.

JUDY WOODRUFF: And, finally, to those Americans who are listening to you right now, President Clinton, and they’re saying, this is all well and good, but we have got a lot of problems in this country — this is a question you get all the time.

What do you say to Americans who say, why don’t you focus more energy on what is going on right here?

BILL CLINTON: That’s why I have a meeting of this Global Initiative just for the American economy every year.

And we’re going to Denver this year. And I try to identify specific things that we can do to try to grow the economy and that companies can do. I try to find things that are working, and then spread it in other parts of the country. That could be done now and quickly.

JUDY WOODRUFF: So your focus is everywhere?

BILL CLINTON: Yes, but I’m — I really do care about the American economy.

It’s just that I have to be very disciplined in what is likely to have a positive impact. We can talk until the cows come home. I’m interested in doing something.

JUDY WOODRUFF: President Bill Clinton, thank you for talking with us on the NewsHour.

BILL CLINTON: Thank you. Thank you.

The hardguessing staff believes the second thank you was for not asking about this twelve-page takeout by Alec MacGillis on the Clinton Global Initiative in the current issue of The New Republic.

From MSNBC’s First Read:

And the Band played on: The New Republic has a different look at the Clintons — about top Bill Clinton aide Doug Band. “Inside the realm known as Clintonland, he is the subject of considerable angst. There are those who worry about the overlap between his work for the Clinton Global Initiative— which he conceived and helped run for six years—and his energetic efforts to expand Teneo’s client base. And there are those who worry about how some of the messier aspects of the charity’s operations could create trouble for Hillary Clinton, who has made the family foundation her base as she contemplates a presidential run. But the real cause for these anxieties runs deeper. At its heart, the unease with Band reflects an unease with the phenomenon of post-presidential Clintonism itself.” Doug Band’s known as the keeper of the Clinton grudges, and it was inevitable he would be the focus of a tough piece at some point.

But not a tough interview on the NewsHour.

As my nephew Dan used to say, how come not?

 

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Our ‘Beat The Press Party’ Bakeoff (Navy Yard Shootings Edition)

The hardbaking staff has been AWOL the past few weeks – Matriculation and all that – but we’re back now, presumably to the dismay of one person and another.

So, let the Great Boston MediaWatch Dogfight re(jack)boot, and don’t spare the horse laughs.

Start, as usual with Underdog Press Party, the Boston Herald’s weekly Wayne’s World Webcast. This week’s rundown:

The Boston Herald “Press Party” web show focuses on press and political blunders committed during the wake the Washington D.C. Navy Yard shooting massacre, and Attorney General Martha Coakley’s debut as a gubernatorial candidate.

The panelists included retiring state Rep. Dan Winslow (R-Norfolk), who is resigning to take a job in the private sector and recounted some of his own biggest mistakes, like an April Fool’s Day YouTube video during his failed U.S. Senate run that critics panned as “not senatorial.”

Winslow also offers parting advice to the media and “Press Party” panel, saying journalists too often rely on generalizations and stereotypes when covering politicians. The web show’s “mediafail” segment focuses on a reporter misquoting the co-founder of Dropbox saying “anyone with nipples” instead of what he actually said – “anyone with a pulse.”

Okaaay . . .

Crosstown at Big Dog WGBH’s Beat the Press, the topics were very different: Feel Good Ads That Get Free Play (specifically Carl Sciortino’s TV spot in the MA 5th Democratic primary), the Glen James story about the Boston homeless man who returned $42,00o he found in a lost backpack, and the usual Rants ‘n’ Raves.

The one intersection of the two media hall monitors was the coverage of the D.C. Navy Yard shootings.

Press Party talked about how “the media botched the story and politicians rushed to judgment.”

The media did not cover itself in glory, according to the Pressniks, especially given that NBC and CBS identified the wrong person as the shooter. Beyond that, news media should never quote the police scanner or let social media pressure them to be first.

As if . . .

Over all, the Pressniks concluded, the coverage was “a poor excuse for journalism.” Moral of the story: don’t tweet before you vet. As if . . .

Meanwhile, the Beatniks at BTP proffered that the coverage “had numerous mistakes.”

 

Sample quotes:

I think they were trying.

It wasn’t egregious.

I’m not that outraged.

There’s gonna be mistakes.

Two different worlds, yeah?

 

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Why The Wall Street Journal Is A Great Newspaper (Marathon Bombing Edition)

The Weekend Wall Street Journal featured a front-page piece that revealed a very different – and heart-wrenching – side of the Boston Marathon bombing for victims who lost limbs.

Struggles of Boston Amputees Mount

As Limelight Fades, Some Victims Feel Pressure to Be Resilient for Boston

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LOWELL, Mass—Settling carefully into a chair at a brew pub, Celeste Corcoran surveyed the other diners. Most of them wore shorts, and she gazed at what seemed like a sea of tanned legs.

“They don’t even realize what they have,” she said.

Mrs. Corcoran, a 47-year-old hairdresser from this working-class city northwest of Boston, lost both legs when twin bombs ripped through the Boston Marathon finish line. Five months later, even routine outings can leave her feeling wistful.

State-of-the-art prostheses are slowly helping Mrs. Corcoran reclaim independence, but she can tolerate them only for a few hours a day. Her husband carries her upstairs to bed each night, and she sometimes feels stabbing pain in toes she lost months ago. Like many of the 16 people who lost limbs in the bombings, she has found recovery can be a grueling ordeal of setbacks and frustrations.

Nut graf:

[A]s Boston moves on from the April 15 attack, which killed three people and wounded more than 260, some amputees find themselves on a lonely road, grappling not only with pain and repeated surgeries but with an emotional fallout that includes pressure to be billboards for Boston’s resilience . . .

Counselors say some amputees are starting to withdraw from all the appreciative attention they got—throwing out first pitches at Fenway Park and being honored at a Patriots football game—amid the realization their recoveries aren’t straightforward tales of resolve and success.

No – their recoveries are daily slogs of resiliency and setbacks.

And, as this WSJ graphic indicates, there are so many of them.

P1-BN228A_RECOV_G_20130920180312

 

Coda:

Most of the time, Mrs. Corcoran manages to stay positive, but “there are days when I’m crying, I’m having a tough time, and I’m in pain,” she said. On her down days, she has begun simply announcing to her family and friends, “I’m sad today because I don’t have my legs.”

Read the Journal piece. You’ll be sad today too.

 

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Big Branding Opportunity For Pope Francis

Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page.

WO-AP497_Pope_DV_20130919184852Pope Warns Church Focusing Too Much on Gays, Abortion

Francis Sets Out Vision of More Welcoming Church, Less Preoccupied With Doctrine

Pope Francis warned that the Catholic Church had become so focused on abortion, gay marriage and other social issues that it risks overshadowing its pastoral mission, threatening to bring down the church “like a house of cards.”

The pope’s comments, part of a blunt, wide-ranging interview with the Italian Jesuit journal Civiltà Cattolica, didn’t mark a break with church teaching. But they appeared intended to nudge the church away from politically charged issues by setting out a vision of a church that is more welcoming and less preoccupied with emphasizing doctrine.

And a church more open to product placement, perhaps, given this WSJ jump headline:

Pope Urges ‘New Balance’ for Church

Think of the possibilities:

Previously, the Pope Wore Prada. (Although, maybe not.)

This Pope could wear New Balance. Fits in with the whole Humble Pontiff schtick. Not to mention the New Balance slogan:

The perfect blend of light, comfort and stability.

If that’s not the very definition of Catholicism, we weren’t the Oldest Altar Boy Ever (details to come).

 

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