Campaign Outsider Headscratcher o’ the Day (pat. pending)

Via Art Knowledge News (about a 125th anniversary Coca-Cola book):

New Illustrated Book Celebrates the World’s Most Iconic Coca Cola

NEW YORK, NY- This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair. For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The company’s long-time leader Robert Woodruff sought always to have it “within arm’s length of desire.”

He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

Sample nostalgic zeitgeist image:

Does that make any sense to you? That the Coca-Cola Company would promote such an image? In a book that retails for either $650 (according to Amazon) . . . or $65 (according to Assouline)?

The hardworking staff doesn’t get it.

Campaign Outsider Bonus Quote®:

“You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” — Andy Warhol.