PepsiCo’s Weak, Late NYT Tribute to Roger Enrico

Posted on June 9, 2016 by Campaign Outsider

Actually, a week late.

As the hardworking staff noted a few days ago, former PepsiCo chief Roger Enrico died last Wednesday; this New York Times obituary ran Friday. The following day Pepsi’s old Cola Wars archrival ran this full-page ad in the New York Times.

Screen Shot 2016-06-05 at 12.07.03 AM

 

Coca-Cola classy, eh?

By contrast, it took until yesterday for PepsiCo to deliver its Times tribute.

Screen Shot 2016-06-09 at 3.26.21 PM

 

Maybe it’s just  us, but the Coca-Cola ad seems more . . . heartfelt. We’re thinking Coke won the Cola Warmth, hands down.

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1 Response to PepsiCo’s Weak, Late NYT Tribute to Roger Enrico

  1. Carol O'Reilly says:
    June 9, 2016 at 5:38 pm

    It’s not just cola.

    Reply

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