Former PepsiCo chief Roger Enrico died last Wednesday, just early enough to get his due before all obits were swamped by Muhammed Ali’s.
New York Times obituary for Enrico:
Roger Enrico, PepsiCo Chief During 1980s ‘Cola Wars,’ Dies at 71
Roger Enrico, the PepsiCo chief executive who nearly dethroned Coca-Cola in the 1980s, died on Wednesday while vacationing in the Cayman Islands. He was 71.
His death, on Grand Cayman, was sudden, his family said, and the cause was not immediately specified.
Mr. Enrico joined PepsiCo in 1971 after serving in the Navy in the Vietnam War, and he rose swiftly through the ranks. He oversaw the company’s advertising campaign during the so-called Cola Wars, making marketing deals with celebrities like Michael Jackson, Madonna and Michael J. Fox. Pepsi’s market share grew, prompting an anxious Coca-Cola to change its formula in 1985, only to quickly change it back in the face of a tide of customer wrath.
There’s nothing but warmth, however, in this full-page ad Coca-Cola ran in yesterday’s Times.
Sounds like the real thing.