Tag Archives: Roger Enrico

PepsiCo’s Weak, Late NYT Tribute to Roger Enrico

Actually, a week late. As the hardworking staff noted a few days ago, former PepsiCo chief Roger Enrico died last Wednesday; this New York Times obituary ran Friday. The following day Pepsi’s old Cola Wars archrival ran this full-page ad in the … Continue reading

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The Day the Hardworking Staff at Campaign Outsider Went Viral

Full disclosure: The hardworking staff has a small but deeply disturbed following at Campaign Outsider, and we appreciate each and every one of you splendid readers. But yesterday something entirely unexpected happened: We went sort of viral on Facebook. It … Continue reading

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Coca-Cola Classy: Runs NYT Tribute to Pepsi’s Roger Enrico

Former PepsiCo chief Roger Enrico died last Wednesday, just early enough to get his due before all obits were swamped by Muhammed Ali’s. New York Times obituary for Enrico: Roger Enrico, PepsiCo Chief During 1980s ‘Cola Wars,’ Dies at 71 … Continue reading

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