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Tag Archives: Advertising Age
Facebook Has ADD (Advertising Deficit Disorder)
In the run-up to its ballyhooed IPO (Incredibly Publicized Offering), social media giant Facebook is getting DPNed (Defined Pretty Negatively) in terms of its advertising – read: revenue – potential. Once around the news media park, James, and don’t spare … Continue reading
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Tagged Advertising Age, Boston Globe, Facebook, Forrester, IPO, Wall Street Journal, Without-a-Tracebook
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Reports Of Facebook’s Death Have Been, Like, Greatly Exaggerated
Begin with Simon Dumenco’s column in this week’s edition of Advertising Age: It’s Curtains for Google! And Facebook! And Tumblr! And … The tech-startup sky is falling! The tech-incumbent sky is falling! The entire tech sky is falling! No, seriously, I’m pretty … Continue reading
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Tagged Advertising Age, Boston Herald, Facebook, Facebook mobile, Faceluck, Forbes, Google, New York Times, Raakhee Mirchandani, Simon Dumenco, Social Outcast
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Consumers Union Goes Public Over Facebook’s Privacy Violations
Advertising Age reports that Consumers Union has run a full-page ad in Politico blasting Facebook’s privacy policy. Consumers Union Blasts Facebook in Full-Page Ad Consumers Union took out a full-page ad in Politico today bashing Facebook’s privacy policies–or lack thereof. While the … Continue reading
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Tagged Advertising Age, Consumers Union, Facebook, go public, Hear Us Now, Politico, privacy policy
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Ridiculous Stat o’ the Day (Media Switching Edition)
From our Fun Facts to Know & Dispel desk The current issue of Advertising Age brings this: Study: Young Consumers Switch Media 27 Times An Hour Survey of ‘Digital Natives’ Indicates Brands Must Step Up Creative Game to Hold Their … Continue reading
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Tagged Advertising Age, digital natives, Innerscope Research, media switching, Time Warner
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Let The $4 Billion Rumpus . . . More Than Double!! (Ad Age Edition)
So the hardworking staff was catching up with its magazine backlog when we encountered this piece in the March 12th edition of Advertising Age: Could Super PACs Actually Be Good for Democracy? There’s been one clear bugaboo in this year’s … Continue reading
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Tagged $9.8 billion, Advertising Age, Borrell Associates, Super PACs
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So Is This The “Twitter Election” Or Not?
From our We Don’t Have a Clue desk: Lots of conflicting stories about social media’s influence on the 2012 presidential bakeoff. Consider these headlines collected by the hardworking staff in just in the past week. From Time’s Swampland blog: Campaign … Continue reading
TV Needs More “Modern Family” Values
Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading
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Tagged Advertising Age, Apple, Audi, iPad, Modern Family, Product placement, Sneak ADtack, Target, Toyota
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Ladies’ Homemade Journal
The outsourcing of news content continues apace, in this case with the venerable Ladies’ Home Journal. From Advertising Age: Ladies’ Home Journal Lets Readers Write the Magazine Crowdsourcing has been common in advertising for some time, but in a highly … Continue reading
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