Begin with Simon Dumenco’s column in this week’s edition of Advertising Age:
It’s Curtains for Google! And Facebook! And Tumblr! And …
The tech-startup sky is falling!
The tech-incumbent sky is falling!
The entire tech sky is falling!
No, seriously, I’m pretty sure they’re all falling. So when you’re done tweeting or updating or pinning things or checking in, or whatever it is you’re doing, run for your lives!
And don’t blame me. I’m only repeating what I’ve heard and read. Consider, for example, just from the past couple of months . . .
So . . .
[T]hat leaves Facebook, right? Not so fast! On April 30, Forbes contributor Eric Jackson published a column titled “Here’s Why Google and Facebook Might Completely Disappear in the Next 5 Years.” His thesis: The internet has run through the Web 1.0 era, companies founded from 1994-2001, and the Web 2.0 era, aka the social era, and is now in the mobile era. Google and Facebook, Jackson wrote, “may have all the money in the world to try and adapt to the shift to mobile but history suggests they won’t be able to successfully do it.”
On that front, even Facebook has its doubts, as Tuesday’s New York Times reported:
In a recent filing, Facebook said it was not making any “meaningful revenue” from its mobile application. While its users are spending more time on mobile, Facebook said engagement is currently outpacing the number of mobile ads it can currently deliver. In the company’s video presentation for its I.P.O. roadshow, Facebook’s chief financial officer, David A. Ebersman, also reiterated the Facebook’s plan to spend significant capital on building out mobile. “If we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected,” according to Facebook’s latest filing.
If that doesn’t qualify as Corporate Gobbledegook of the Month, it’ll do until something else comes along.
Among other Faceluck doubters – Tuesday’s Boston Herald, which featured this front page:
From the Herald’s 13-paragraph investigation:
For many in Harvard Square, Facebook is falling out of favor. Three out of four people interviewed between the ages of 23 to 29 — Facebook’s demographic sweet spot — said they are no longer die-hard fans, citing privacy concerns or a general lack of interest.
Literally three out of four people, to judge by the story. That’s not an unscientific poll – it’s a prescientific poll.
For a reality check, see Herald columnist Raakhee Mirchandani’s companion piece, “Oh please, what’s not to like?”
Oh please, indeed.