What Can Liberal Super PACs Undo for Brown?

Once and perhaps future Sen. Scott Brown (R-Elsewhere) is the target of a double-barrelled attack by Super PACs in the Granite State.

First up: the Senate Majority PAC. From NH Journal:

Reid’s Senate Majority PAC begins airing new TV ad critical of Brown

CONCORD — A new television ad began airing Thursday morning citing “news accounts” that Republican Senate Scott Brown “lobbied” GOP Senate leaders to kill Sen. Jeanne Shaheen’s energy efficiency bill.

The Senate Majority Pac ad buy is expected to be at least $224,000 on WMUR in addition to New England Cable News and Comcast Sports NE . . .

The ad script: “A rare moment in Congress. A bipartisan bill readies for passage in the Senate. Jeanne Shaheen’s energy efficiency bill to create jobs and save billions supported by businesses across New Hampshire. But news accounts report that Massachusetts senator Scott Brown lobbied Republican leaders to kill the bill — hurting Shaheen and helping himself gain another Senate seat. Scott Brown just moved to New Hampshire and he’s already acting like his job is more important than yours.”

(See the spot at Roll Call.)

But NH Journal’s John DiStaso reports, “Brown’s campaign has said Brown was ‘expressing concern that the Keystone pipeline was not going to be included in the bill,’ but did not lobby against the Shaheen bill.”

Bqhatevwr.

Then there’s the ground offensive being launched by billionaire kibitzer Tom Steyer, as Politico Pro reports.

Steyer’s PAC targets 7 races for November

Liberal billionaire Tom Steyer is launching on-the-ground operations to aid Democrats and attack Republicans in seven National Clean Energy Summit 6.0 In Las VegasSenate and gubernatorial races in the midterm elections, all part of his $100 million effort to make climate change a prime campaign issue.

The former hedge fund executive’s super PAC, NextGen Climate Action, is targeting the Senate races in Colorado, Iowa, Michigan and New Hampshire and the governor’s races in Florida, Maine and Pennsylvania, according to NextGen officials who briefed reporters for the first time Wednesday about the scope of the group’s plans.

Brown is fighting back, though. He just released a new TV spot that features the whole mishpocheh.

 

Here’s doubting that sunny-side-up thing will play in flinty New Hampshire. It’s just a matter of time before the smashmouth portion of The Scott Brown Experience kicks in.

 

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Is the New England Carpenters Union In-VINCE-able?

Well the Missus and I trundled down to the Public Garden last evening and say, it was swell – beautiful night, beautiful garden.

(It was also our 31st wedding anniversary – beautiful! And a good start, yeah?)

Along the way, we plucked this flyer off a car windshield on Newbury Street:

SHAME ON

VINCE

Shame on VINCE for contributing to the erosion of area standards for carpenter craft workers. Landmark Retail Group is the contractor on VINCE’S job located at 71 Newbury Street Boston, MA.

The NEW ENGLAND REGIONAL COUNCIL OF CARPENTERS has a Labor dispute with Landmark Retail Group over its failure and its subcontractors’ failure to provide area standard wages and benefits.

And etc.

The thing is, when you go to the New England Regional Council Whatever’s website, there’s nothing at all about this uprising. And plug “New England Carpenters VINCE” into the Googletron, and you get this:

Screen Shot 2014-05-22 at 2.15.31 AM

So it’s the tony retailer that likely will be inVinceble in this rumpus.

Labor unions, take note: Flyers on windshields do not a campaign make.

 

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Stealth Marketing Triple Crown: Win, Place(ment), and Show

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) Sneakinreview2– the hardtracking staff is dividing this madcap review into horse racing categories.

Win: NYT Exec Says Native Key to Great Advertising

Apparently we have it backwards here at the Global Worldwide Headquarters of Sneak Adtack. All this time we thought native advertising was corrosive, but New York Times EVP advertising Meredith Kopit Levien says it’s the foundation of an advertising renaissance.

According to MediaPost, Levien dispensed that wisdom at OMMA Native during Internet Week.

Native advertising, she said, exploits the form, factor, discovery mechanism and production values of the surrounding content, taking the shape of the storytelling around it and aspiring to similar engagement.

That aesthetic will be at the center of the rediscovery of great ads for the digital age — something that she said hasn’t exactly happened . . . “I want to argue that in transition to digital advertising much has been gained, but something else, a key element has been lost. Native has power to restore that.”

There’s a lot of SneakSpeak like “your brand is really the subplot” in the MediaPost piece. But it sure sounds like the Grey Lady will be opening the kimono a lot wider in the days to come. (Defenestrated NYT executive editor Jill Abramson, take note.)

Place: The Top 10 Product Placements of the Past 10 Years

Ten years ago author Scott Donaton dubbed the convergence of advertising and entertainment Madison & Vine. Ten years later product placement is a $5.3 billion a year business, with paid plugs appearing in movies, TV shows, video games, music videos and books. Despite that, the category has failed to make significantt progress over the past decade.

From Advertising Age . . .

Read the rest at Sneak Adtack.

 

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Why the Wall Street Journal Is a Great Newspaper (‘A Confederacy of Dunces’ Edition)

This weekend’s Wall Street Journal features another winner in its Masterpiece series examining major works of art.

The latest installment (by Danny Heitman, a columnist for the Advocate newspaper in Louisiana):

The Big Easy Slacker’s Manual

As another commencement season arrives this month, spilling hundreds of thousands of new graduates into the employment market, perhaps we should give each of them a copy of John Kennedy Toole’s “A Confederacy of Dunces,” a comic and cautionary lesson in how not to get a job.

Written in the 1960s, but not published until 1980, “Confederacy” serves up an unlikely antihero in Ignatius Reilly, RV-AN447_MASTER_G_20140515173603a 30-year-old living with his mother in blue-collar New Orleans. Ignatius, a medieval scholar with a master’s degree, missed a chance at a university job because he arrived for the interview without a necktie, opting for a lumber jacket instead. An odd mix of snob and slob, Ignatius mourns the loss of civility, yet sports a green hunting cap, plaid flannel shirt and “voluminous tweed trousers.” His hobbies include hating contemporary cinema, writing screeds against The Enlightenment and belching. He speaks like Mr. Belvedere but looks like Oliver Hardy. Imagine Felix Ungar caught in Oscar Madison’s body and you’ll get the picture.

As the Journal piece notes, “[t]he book won the Pulitzer Prize for fiction in 1981, and more than 3.5 million copies of the novel have been sold around the world. It’s been translated into more than two dozen languages. A stage version of the book is reportedly in the works.”

The hardworking staff should disclose here that we’ve read Toole’s masterpiece at least three times over the past three decades, and each reading has made us 1) laugh out loud, and 2) find new connections to contemporary conditions.

Just like this observation Heitman made in his Journal piece:

In a self-assessment that resembles the Twitter profile of a modern-day slacker, Ignatius describes his routine: “I dust a bit. In addition, I am at the moment writing a lengthy indictment against our century. When my brain begins to reel from my literary labors, I make an occasional cheese dip.”

A Confederacy of Dunces is the ultimate cheese dip. Grab some nachos, yeah?

 

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Why We Love the Stanley Cup Bakeoffs (Teemu Selanne Edition)

Last night’s decisive Western Conference semifinal Game 7 between the Anaheim (No Longer Mighty) Ducks and the Los Angeles Kings turned into the swan song for the great imagesTeemu Selanne.

The Finnish Flash finished his 23 years in the NHL (15 of them in Anaheim) with 1457 points (684 goals, 773 assists) in 1451 games.

In other words, a first-ballot entry into the Hockey Hall of Fame.

But not into the Western Conference finals, thanks to Kings goaltender Jonathan Quick, who has the Best. Goalie. Name. Ever.

Here’s Quick stoning Ducks forward Corey Perry on a first-period penalty shot that – with the Kings leading 2-0 – could have changed the entire complexion of the game . . .

 

 

. . . but didn’t, eventually resulting in a 6-2 drubbing by the Kings.

In a classy tribute, the Kings – after the traditional series-ending-handshake line – stayed on the ice to salute Selanne.

 

 

That’s just one of the reasons hockey is the greatest sport of all.

And Teemu Selanne makes two.

 

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Why Advertisers Barely Outrank Politicians, Lobbyists, and Car Salesmen

Admen aren’t called hucksters for nothing.

Exhibit Umpteen: They barely moved the needle in this recent Gallup poll on Honesty/Ethics in Professions.

bcby_eugqucl77h-uwye1w

 

Fourteen percent. Ouch.

And here’s why, from the current issue of Consumer Reports. (Tip o’ the pixel to the Missus.)

Advertising tactics that bug Americans the most

‘Adgravation’ takes on many forms

Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer Reports National Research Center, are robocalls; false claims that you’ve won a prize or sweepstakes (Woody Grant, Bruce Dern’s character in the 2013 film “Nebraska,” would agree); bills that look real but aren’t; pop-up online ads, and hyperbolic ads for medical remedies. Least annoying of all the gripes we asked about: ads on billboards.

The breakdown:

 

CRO_6-14_issue-gripe_o_meter

 

It’s the right-hand side of the graphic that advertisers should focus on, yeah? As for the 63% who gripe about TV ads that seem louder than regular programs: That practice was outlawed by the Federal Communications Commission three years ago.

Enforcement Sold Separately, we gather.

 

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What Can Brown Undo for Brown?

Downturn Scotty Brown (R-Elsewhere) has reared his pretty head again, this time “[urging] Republicans to kill a bipartisan energy efficiency bill to deny his opponent (and the bill’s top backer) Jeanne Shaheen an election year victory,” according to MSNBC.

From the Huffington Post:

Scott Brown Urged GOP Senators To Kill Jeanne Shaheen’s Energy Efficiency Bill

Scott Brown Announces His Candidacy For New Hampshire Senate Seat

WASHINGTON — New Hampshire Senate candidate Scott Brown called Senate Republican leadership to urge them to stop a bipartisan energy efficiency bill, so as not to give Sen. Jeanne Shaheen (N.H.), the bill’s Democratic sponsor and his Democratic opponent, something to run on.

The Huffington Post first reported on Tuesday that Brown, a former senator from Massachusetts, lobbied against the bill as recently as last week. The Shaheen-Portman bill failed to clear a procedural hurdle Monday despite enjoying broad bipartisan support.

Pop Quiz: Can Scott Brown expect to enjoy broad bipartisan support (which is crucial to his chances for success) by acting this way?

Answer: Quite likely not.

 

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Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson?

Representative sample, via Forbes:

Did the NY Times Fire Jill Abramson For Being ‘Bossy’?

Jill Abramson was fired from her post as executive editor of The New York Times. In her former position, she was among the top 20 most powerful women in the world. Abramson was succeeded by managing editor,Dean Baquet, according to an announcement today by Times publisher Arthur Sulzberger Jr.

Speculation is rampant on what caused her ousting. Among the 8617192611_e163b1a68a_b11-290x290 ensuing media maelstrom, one by The New Yorker’s Ken Auletta is most compelling.

“Abramson discovered that her pay and her pension benefits as both executive editor and, before that, as managing editor were considerably less than the pay and pension benefits of Bill Keller, the male editor whom she replaced in both jobs,” Auletta writes. If true, Abramson’s dismissal ties neatly with another well-publicized criticism against her: She’s pushy. Last July, Newsweek wrote a profile on her, “Good Jill, Bad Jill,” noting her often “high-handed, impatient…and obstinate” nature. Sulzberger was quoted as calling Abramson “brusque” in that feature – one of the kinder words she’s been called in the media.

Other accounts have Abramson being ousted because she “alienated CEO Mark Thompson, who was pushing a video-heavy strategy for the Times’ digital push, something Abramson feared would be a diversion for the paper.”

But here’s the one the hardtracking staff favors (via MediaPost) . . .

Read the rest at Sneak Adtack.

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Tru(th) in Advertising

Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times.

Facing pages in the Times Business section:

 

Screen Shot 2014-05-14 at 12.31.12 AM

 

Screen Shot 2014-05-14 at 12.31.31 AM

 

Deadline.com provides the backstory.

TruTV Greenlights Six New Series, Orders More ‘The Carbonaro Effect’ And ‘Impractical Jokers’

TruTV has greenlighted six new series as it changes its brand, targeting a young audience of “funseekers.” Over the past eight trutv-2__130220203237months, truTV has been reshaping its brand, turning over a slate of more than 30 projects in development. The network’s slate of new shows includes Fake-Off, a Kabuki-inspired, pop-culture-themed talent competition series; Way Out West, a reality Western about three rival outfitter families in the Idaho backcountry; How To Be A Grown Up, a comedic take on the relatable trials and tribulations of true adulthood; Local News (working title), a look at the playful rivalry between the news teams at two small-town television stations; and Hair Jacked, a new ambush game show that gives contestants the opportunity to win big money or go home with the cut of the day.

Presumably, funseekers don’t want to hardcore punch anyone.

Tru?

 

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What Can Timothy Geithner Do for Brown?

UnknownNot much, to judge from the former Treasury secretary’s new book, Stress Test: Reflections on Financial Crises.

Via Politico’s Playbook:

“Dealing with Congress, to put it mildly, did not feel like a careful, deliberative journey in search of the best public policy. I remember going to meet the personable Senator Brown [R-Mass., now running for Senate in N.H.], who had recently arrived in Washington after a campaign spent attacking the ‘Cornhusker Kickback’ … We talked about our kids and about triathlons.

“When the conversation finally turned to substance, he said he liked the idea of financial reform and expected to be with us. But without any irony or self-consciousness, he said he needed to protect two financial institutions in Massachusetts from the Volcker Rule’s restrictions. Then he furrowed his brow and turned to his aide. ‘Which ones are they, again?’ he asked.” (p. 421)

In Tuesday’s Boston Globe, Matt Viser provided the answer.

The companies, Brown’s aide said, were Fidelity and State Street.

Viser’s piece also details Geithner’s fraught dealings with Brown’s polar opposite, Massachusetts Sen. Elizabeth Warren (D-Ragged Edge of the Middle Class).

Geithner and Warren had strongly diverging viewpoints of Wall Street regulation, which caused disagreements and heated discussions. Or, as Geithner wrote, “I had a complicated relationship with Warren.”

Neither Brown nor Warren responded to the Globe’s request for comment.

Huh. Silence may be golden, but it won’t pay the rent for either of those turtles.

 

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