G.M. Hits (Like a) Rock Bottom

General Motors as it once was:

 

 

General Motors as it now is (via Wednesday’s New York Times full-page ad):

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Body copy:

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Got that? Your house key = death trap if you’re driving a “vehicle involved in the ignition recall.”

Hey, G.M. – could you get any vaguer?

Not surprisingly, the ad also doesn’t mention this Page One upper right (power position!) piece in the same edition of the Times.

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Next, we’re guessing, comes G.M.’s full-page Times ad with the headline, Use no key.

Youse, sadly, heard it here first.

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Politico Pimps Out Its Daily Tipsheets to Advertisers

From its inception, Politico has pursued one objective: to win the morning. Toward that end, the (mostly) online publication has launched an armada of daily tipsheets.

 

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For some time now, those daily digests have featured embedded advertising along these lines (from the 7/15/14 Politico Playbook):

** A message from JPMorgan Chase & Co.: In May, we committed $100M to support Detroit’s recovery. Two months later, $20M is already being put to work. One of our initial investments will help a nonprofit community lender provide rehab loan financing for residents who bid in the city’s home auction –helping to bring Detroit’s neighborhoods back to life. Learn more http://bit.ly/1k8wcJs **

The double asterisk is Politico code for “advertisement.”

But the selling no longer stops there. Consider this advert creep in Politico’s Morning Score.

First, the usual:

** Katz Radio Group is your one-stop media partner. No other company can match the massive reach, local targeting abilities and effectiveness of Katz Radio Group. Timing is everything in an election. Let Katz Radio Group give you the reach and speed you need to effectively deliver your message. Contact: Patrick.McGee@katzradiogroup.com **

Then, the unusual:

** Want to Reach Voters? Time to Get Personal. Special Report by Pat McGee, SVP Political Strategies for Katz Radio Group

Radio is personal. According to Nielsen, more than 90% of Americans spend nearly three hours every day listening to Radio. That’s a huge amount of time spent with 9 out of 10 in any age group: millennials, moms, Hispanics, empty nesters — and yes, voters.

Research also shows 93% of radio’s massive audience hears commercial spots when they air, without delay or skipping. For political advertisers, there is no better way to make an immediate impact and influence voters than through radio’s enormous reach and local targeting abilities.

When you ask someone what their favorite radio station is, they almost always have an answer. Your favorite radio station reflects who you are and what you care about most. Radio inspires, it influences and it brings communities together.

If you want to reach voters where their neighborhood is and their passion lives, let Katz Radio Group, your one-stop media partner, deliver your story one market at a time to millions of voters across the country.

Contact: Patrick.McGee@katzradiogroup.com **

That’s Politico totally pimping out their editorial space.

Then there’s this, from Politico’s Capital Playbook (it appears in the email version, but not on the web):

** Capital Playbook reader survey: We need your feedback! Will you click on the link below and complete a short reader survey? It will take less than a minute to complete, no personally identifiable information will be collected, and all responses are confidential. Thanks for your participation, and your continued, loyal readership!! Take Survey **

Think that might be a paid placement? Here’s the top of the survey:

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Don’t know about nuclear energy, but pretty sure stealth marketing is an important component of Politico’s advertising mix. (Extra credit: “Mike Allen, native advertising pioneer.” WashPost’s Erik Wemple here, the hardworking staff here.)

Politico’s editorial credibility?

You tell us.

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The Pimping Out of Fenway Park

Yesterday the hardtsking staff noted the new Gosling’s Dark ‘n Stormy Boardroom at Fenway Park, available for $6500-$9500 a pop. And we promised to call Brendan Hankard – Manager, Premium Sales and Services – to discuss the finer points of pimping out Fenway Park.

But we didn’t, for reasons that are too boring to enumerate.

We did, however, come across these other Fenway selling points:

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You can sample them all here.

Yes yes – we know: Every sports venue does the same . . . and more. Our question: Is there anything the Red Sox wouldn’t sell?

We’ll definitely ask Mr. Hankard later today.

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It Was a (Gosling’s) Dark ‘n Stormy Night Game at Fenway

From our Late to the Corporate Party desk

The hardworking staff knows as well as anyone that everything is for sale to marketers these days (see Michael J. Sandel’s definitive 2012 Atlantic piece here), but this ad in last Friday’s Wall Street Journal kind of took us aback.

 

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First off, do you really want your board meeting to be Dark ‘n Stormy?

Second off, is there any part of John Updike’s lyric little bandbox that isn’t for sale now?

Third off, does it have to be sold to a liquor company?

We’ll be calling Brendan Hankard – Manager, Premium Sales and Services – later today to discuss the finer points of pimping out Fenway Park.

Meanwhile, got $9,500?

Us neither.

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Why the New York Times Is a Great Newspaper (LeBron James Edition)

Yesterday:

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Close-up:

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Nice.

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Why the Wall Street Journal Is a Great Newspaper (Andrew Marvell Edition)

This weekend’s installment of the Wall Street Journal’s excellent Masterpiece series examines “To His Coy Mistress” (c. 1650s) by Andrew Marvell.

First, Marvell’s marvelous poem (via the Poetry Foundation):

To His Coy Mistress

by Andrew Marvell

Had we but world enough and time,
This coyness, lady, were no crime.
We would sit down, and think which way
To walk, and pass our long love’s day.
Thou by the Indian Ganges’ side
Shouldst rubies find; I by the tide
Of Humber would complain. I would
Love you ten years before the flood,
And you should, if you please, refuse
Till the conversion of the Jews.
My vegetable love should grow
Vaster than empires and more slow;
An hundred years should go to praise
Thine eyes, and on thy forehead gaze;
Two hundred to adore each breast,
But thirty thousand to the rest;
An age at least to every part,
And the last age should show your heart.
For, lady, you deserve this state,
Nor would I love at lower rate.
But at my back I always hear
Time’s wingèd chariot hurrying near;
And yonder all before us lie
Deserts of vast eternity.
Thy beauty shall no more be found;
Nor, in thy marble vault, shall sound
My echoing song; then worms shall try
That long-preserved virginity,
And your quaint honour turn to dust,
And into ashes all my lust;
The grave’s a fine and private place,
But none, I think, do there embrace.
Now therefore, while the youthful hue
Sits on thy skin like morning dew,
And while thy willing soul transpires
At every pore with instant fires,
Now let us sport us while we may,
And now, like amorous birds of prey,
Rather at once our time devour
Than languish in his slow-chapped power.
Let us roll all our strength and all
Our sweetness up into one ball,
And tear our pleasures with rough strife
Thorough the iron gates of life:
Thus, though we cannot make our sun
Stand still, yet we will make him run.

Now, the Journal:

‘Carpe Diem’ in 46 Immortal Lines

The most marvelous seduction poem in the English language combines the logical precision of the mathematician with the wit of a courtier and passion of a lusty lover. Andrew Marvell’s “To His Coy Mistress” has wowed a regiment of English majors, generations of suitors and their valentines since it was written 3 1/2 centuries ago. T.S. Eliot liked it so much that he raided it twice, lifting an image for “The Love Song of J. Alfred Prufrock” and lampooning a couplet in “The Waste Land.”RV-AN867_MASTER_G_20140711173629

Marvell (1621-1678), one of the great mystery men of English letters, lived a shadowy life on the continent that led to speculation that he was a spy or double agent. An avid fencer, he impressed his friend John Milton with his command of foreign languages. For 20 years he served as a member of Parliament. His poems operate on “metaphysical” conceits, metaphors exquisitely spun out. Some of the poems achieve a maximum of intellectual complexity and ambiguity.

“To His Coy Mistress,” though, is aggressively straightforward, New School professor David Lehman writes in the Journal.  “It mounts the carpe diem, or ‘seize the day,’ argument that neatly falls into a dialectic you can summarize in 11 words: ‘If we had forever—but we don’t; therefore, let’s do it.'”

Nut graf:

The poem pivots memorably, decisively, at the start of stanza two: “But at my back I always hear / Time’s winged chariot hurrying near.” (This is the couplet that haunted Eliot.) The tone moves speedily from jovial to threatening . . .

For the rest, carpe Journal.

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NYT DisinKleined to Give Clinton-Basher a Free Pass

Let’s stipulate, as they say on Law & Order, that the New York Times was guilty as sin of kneecapping Hillary Clinton during her ill-managed 2008 presidential run.

And let’s also stipulate that the Grey Lady might be taking a mulligan this time around.

Even so, this Business Day report yesterday about Clinton dybbuk Edward Klein’s new book, Blood Feud: The Clintons vs. the Obamas, seemed excessively, well, editorial for a news piece.

A Provocateur’s Book on Clinton Overtakes Her Memoir in Sales

Of all the headaches of her current book tour — the declining sales, the constant travel, the interviews that generated unkind 0711CLINTON-tmagSFheadlines about her family’s wealth — this one may sting Hillary Rodham Clinton the most: Her memoir, “Hard Choices,” has just been toppled from its spot on the best-seller list by a sensational Clinton account by her longtime antagonist Edward Klein.

It is a powerful statement about today’s publishing realities that Mr. Klein’s book, a 320-page unauthorized and barely sourced account full of implausible passages, including one about a physical altercation between Mrs. Clinton and President Obama, has landed atop the New York Times best-seller list, knocking “Hard Choices” to No. 2.

Get that? Barely sourced. Implausible passages.

But wait! There’s more!

Mr. Klein is capitalizing on the confluence of two potent market forces: the conservative book-buying public, which has continued to generate sales despite the industry’s overall slump, and the seemingly insatiable appetite for intimate details about the Clintons’ family lives, even when the details themselves are factually suspect . . .

The suspenseful page-turner paints a Shakespearean (if unbelievable) portrait of power, lust and clashes between and within the two first families.

Interestingly, the piece (by Amy Chozick and Alexandra Alter) waits until the 18th graf to note that Klein is “a former editor at Newsweek and The New York Times Magazine.”

Poison from the fruit tree, as a mook once said on Law & Order.

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Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost):

Marketers Still Not Sold On Native Advertising

Nut graf:

What’s really keeping more marketers from going native is a lack of quality content, continued measurement issues and the category’s perceived inability to trade programmatically.

(Not to mention our total inability to say what “trade programmatically” means. But we can say that native ads are the ones tricked out to look just like editorial content – you know, ads in sheep’s clothing.)Screen-Shot-2014-07-10-at-1.56.05-PM-300x202

The MediaPost piece cites research from DMR and TripleLift, but more telling are these numbers from Contently’s new research report, A Crisis of Confidence: The State of Content Marketing Measurement . . .

Read the rest at Sneak Adtack.

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That’s Just So Mean! (HRC/NYP Edition)

Today’s New York Post was clearly channeling the National Enquirer with this Page One political screamer. (Tip o’ the pixel to the Newseum’s Today’s Front Pages.)

 

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Even more hyperventilating than the front page was the piece itself, which was written by Edward Klein, a notorious Hillary-hater, writer of spasmodic accuracy, and evil Boswell to Barack Obama.

Lede:

President Obama has quietly promised Massachusetts Sen. Elizabeth Warren complete support if she runs for president — a stinging rebuke to his nemesis Hillary Clinton, sources tell me.

 

Also stinging – the photos of Clinton the Post features, including this one:

 

2013 Greenbuild Conference

 

And this one:

 

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Those two were online, and both pale by comparison with the one in the Post’s print edition, which does not seem to be online. (But just this once, take our word for it.)

As for Warren, the early money says it’s highly unlikely she’ll run (see this pro/con in the current issue of The New Republic).  But that doesn’t mean she might not stalk Clinton from here to election day, writes TNR’s Noam Scheiber:

The mere thought of Warren seems to rattle the Clintons, who are haunted by the debacle of 2008. When Warren’s Senate campaign asked Bill Clinton for help in 2012, he declined to appear in public with her, agreeing only to a photo at a private event that she could distribute . . .

Warren herself seems inclined to keep the Clintons on edge. She recently needled Hillary in The Washington Post over her “dead broke” comments and refused to entirely rule out a presidential run. In late April, she wrote an op-ed titled “The Citigroup Clique,” in which she announced her “growing frustration over the concentration of people with ties to the megabank Citigroup in senior government positions.”

 

Clintonistas, she’s talkin’ to you.

Meanwhile, this TNR photo of Clinton means we have our first bipartisan edition of Just So Mean!

 

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C’mon, guys – enough already!

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NYT’s Jim Brosnan Obit Lacks Heinz-Sight

Jim Brosnan, a baseball-hurler-turned-word-twirler, died last week, as the New York Times noted yesterday. From the estimable Bruce Weber’s obit:

Jim Brosnan, Who Threw Literature a Curve, Dies at 84

Jim Brosnan, who achieved modest baseball success as a relief pitcher but gained greater fame and consequence in the game by writing about it, died on June 29 in Park Ridge, Ill. He was 84.

The cause was an infection he developed while recovering from 04brosnan-master675a stroke, his son, Timothy, said.

In 1959, Brosnan, who played nine years in the major leagues, kept a diary of his experience as a pitcher, first with the St. Louis Cardinals and later, after a trade, with the Cincinnati Reds. Published the next year as “The Long Season,” it was a new kind of sportswriting — candid, shrewd and highly literate, more interested in presenting the day-to-day lives and the actual personalities of the men who played the game than in maintaining the fiction of ballplayers as all-American heroes and role models.

That’s all well-deserved and good, but then Weber lets Jonathan Yardley get away with this quote:

“At the dawn of the 1960s the literature of baseball was paltry,” the critic Jonathan Yardley wrote in The Washington Post in 2004. “Some good fiction had been inspired by the game, notably Ring Lardner’s ‘You Know Me Al’ and Bernard Malamud’s ‘The Natural,’ but nonfiction was little more than breathless sports-page reportage: hagiographic biographies of stars written for adolescents (‘Lou Gehrig: Boy of the Sandlots’), as-told-to quickies (‘Player-Manager’ by Lou Boudreau) and once-over-lightly histories of the game (‘The Baseball Story’ by Fred Lieb).

“Then one book changed everything: ‘The Long Season’ by a little-known relief pitcher for the Cincinnati Reds named Jim Brosnan.”

Except Yardley completely ignores the contributions to sportswriting of the great W.C. Heinz, whose work went way beyond “hagiographic biographies of stars written for adolescents . . . and once-over-lightly histories of the game.”

Heinz went deep, as his 2008 Times obituary noted:

W. C. Heinz, 93, Writing Craftsman, Dies

W. C. Heinz, the sports columnist, war correspondent, magazine writer and novelist who was considered one of the finest 28heinz.190journalistic stylists of his era, died Wednesday in Bennington, Vt. He was 93 . . .

From the 1940s to the 1960s, Mr. Heinz was among America’s foremost sports journalists, but his writing ranged beyond the sporting world. His contemporaries included Red Smith, A. J. Liebling, John Lardner, Grantland Rice and Jimmy Cannon. A colleague at The New York Sun, Frank Graham, was quoted in a Sports Illustrated profile of Mr. Heinz as having said, “At his best, he’s better than any of us.”

Just read Heinz’s devastating Death of a Racehorse from 1949 to know that Yardley’s assessment is eight yards of eyewash.

Not to mention Heinz’s 1958 novel The Professional, which Ernest Hemingway called the only good novel about boxing he had ever read.  Or go to your local public library, take out Once They Heard the Cheers, and read Heinz’s heartbreaking profile of Floyd Patterson.

Jonathan Yardley doesn’t know what he’s talking about.

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