G.M. Hits (Like a) Rock Bottom

General Motors as it once was:



General Motors as it now is (via Wednesday’s New York Times full-page ad):

Screen Shot 2014-07-17 at 1.13.43 AM

Body copy:

Screen Shot 2014-07-17 at 1.14.54 AM

Got that? Your house key = death trap if you’re driving a “vehicle involved in the ignition recall.”

Hey, G.M. – could you get any vaguer?

Not surprisingly, the ad also doesn’t mention this Page One upper right (power position!) piece in the same edition of the Times.

Screen Shot 2014-07-17 at 1.24.29 AM


Next, we’re guessing, comes G.M.’s full-page Times ad with the headline, Use no key.

Youse, sadly, heard it here first.

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1 Response to G.M. Hits (Like a) Rock Bottom

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