Author Archives: Campaign Outsider

Boston Herald: Death To Taxes!

The feisty local tabloid continues its anti-tax jihad today from the very first page (via The Newseum’s Today’s Front Pages): Inside the Herald puts a price tag on the tax hikes proposed by Gov. Deval Patrick (D-One Foot Out the Door) … Continue reading

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Mike Wallace’s 1958 Dali-ance

From Wall Street Journal theater critic Terry Teachout’s invaluable About Last Night blog at ArtsJournal: First, marvel at the Parliament cigarette plug Wallace delivers. Then, marvelous Salvador Dali. The interview is two ships passing in the TV night: Wallace is … Continue reading

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Product Placemint ($4.75 Billion Edition)

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading

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Jury’s Out On Carmen Ortiz

Not-quite-matching her & her columns in the local papers on the topic of U.S. Attorney Carmen Ortiz and her (over?)zealous prosecution of Aaron Swartz. Start with Margery Eagan’s column in the Boston Herald: Outrage over zealous feds Statement too little, too late … Continue reading

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NHL = No Herald League

From our Whiskey Tango Foxtrot desk The recently ended NHL lockout was like the Iran-Iraq war – you wished somehow both sides could lose. And in a way they both did, so that’s a good thing. Now comes the task of winning … Continue reading

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Contest-Generated Ad Goes Full Circle At NYT

When is a print ad both a story and an advertisement? When the New York Times makes it so! From Wednesday’s Times Business section: On Print’s Turf, Google Wins for Creativity THE winner of a contest to encourage creativity in … Continue reading

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Has The New York Times Moved To No-Jump Street?

Several years ago the Wall Street Journal instituted a no-jumps policy, as noted quite bitterly by the Columbia Journalism Review: The WSJ and the Limits of a “No Jumps” Policy Dumbing down and devaluing The Wall Street Journal We’ve talked quite a … Continue reading

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Boston Herald Jumps The Shark (Taxachusetts Edition)

The front pages of today’s local dailies almost – but don’t quite – say it all in their coverage of a looming tax hike in Massachusetts. The Boston Globe’s Page One (via the Newseum’s Today’s Front Pages) appears measured and slightly … Continue reading

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The Atlantic’s ‘Native Advertising’ For Church Of Scientology Leads To Branded Discontent

This was bound to happen. “Native advertising” – marketing material tricked out as editorial content – is all the rage these days, as the hardtracking staff has noted on numerous occasions. And media organizations have been entirely complicit in mainstreaming this form … Continue reading

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Poynter Goes Over To The Dark Side On Stealth Marketing

The hardtracking staff is acutely aware that stealth marketing ranks somewhere below Ghana on the average American’s radar screen. Still, you’d think the media hall monitors of this world would give it serious consideration. WRONG!!! Exhibit Umpteen: This piece by Andrew Beaujon … Continue reading

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