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Tag Archives: Sneak ADtack
Writing’s On The Wall For Stealth Advertisers
There’s a new front in the stealth marketing war on American consumers: urban murals sponsored by big corporations. From LA Weekly: Retna and El Mac’s Latest Mural: Stealth Advertising at Its Graffiti Best While you were sleeping, or maybe it … Continue reading
Sponsors To Donald Trump: You’re Hired!
NBC’s Celebrity Apprentice is to product integration what plaid is to Bermuda shorts. From MediaPost: New Sponsors Join ‘Celebrity Apprentice’ For 12th Season One of the original big-ticket branded entertainment-connected TV shows, “Celebrity Apprentice” has announced a new slate of in-show sponsors: food … Continue reading
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Tagged Celebrity Apprentice, Donald Trump, Kraft, M&Ms, NBC, Sneak ADtack, sponsors, Walgreens
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TV Needs More “Modern Family” Values
Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading
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Tagged Advertising Age, Apple, Audi, iPad, Modern Family, Product placement, Sneak ADtack, Target, Toyota
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The Nym Wars, Appendix B
As the Sneak ADtackniks have previously noted, the nym wars are all about retaining anonymity online (in the form of pseudonyms) versus having some sort of digital passport like a Facebook sign-in. Now comes a new front in the Battle Nym of the … Continue reading
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Tagged Battle Nym of the Republic, Bits, Facebook, Google, Google Plus, New York Times, nym wars, Potemkin Internet, Sneak ADtack, Twitter
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Google Minus
Google’s newly announced changes to its privacy policy illustrate two essential facts of life: 1) Internet privacy is fading away like the Cheshire Cat, leaving only a big smile (not yours) behind. 2) Google’s got you by the short hairs. … Continue reading
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Tagged Don't Be Evil, Google, Mark (Datasucka) Zuckerberg, NPR, privacy policy, Sneak ADtack, The Two-Way
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Hawaii Five-0 Takes The Oy Train
This might be the worst sellout ever in primetime TV product placement. From a recent episode of Hawaii Five-0: Actually, that’s not product placement – that’s a friggin’ commercial. And friggin’ insulting. Not to mention the incessant Chevrolet flogging on the show. Enough already, CBS! Originally … Continue reading
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Tagged CBS, Chevrolet flogging, foot-long, Hawaii Five-0, Product placement, Sneak ADtack, Subway
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The Nym Wars, Appendix A
The hardworking staff (and its wholly owned subsidiaries) has been on the nym wars – the battle over anonymity on the web – like Brown on Williamson (see Sneak ADtack! coverage here and here). New grist for the mill (via the Center … Continue reading
New “Google Search Plus” Yields Unintended Results
Google is turning the faceless Web into the Facelook Web with its new “personal search tool linked wih social media.” From the Washington Post: Google is taking Googling yourself to a whole new level, by folding users’ personal data into Google search results. The personalized … Continue reading
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Tagged betanews, faceless Web, Facelook Web, Google, Googleniks, Reuters, Search Engine Land, Search Plus Your World, Sneak ADtack, Twitter, Washington Post
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I Sold It At The Movies: Classic Cinema Product Placement
Product placement in films didn’t start with E.T. and Reese’s Pieces. As Business Pundit illustrates, it goes all the way back to 1896. The hardworking staff’s favorite? Vespa in Roman Holiday. But you should roll your own. Originally posted on the Newer! … Continue reading
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Tagged Business Pundit, E.T., Reese's Pieces, Roman Holiday, Sneak ADtack, Sneak ADtackniks, Vespa
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Campaign Outsider 